Shopping for accessories!

Laura and I just spent the afternoon finding fun and fantastic new accessories - you know how we love accessorizing! Here's a sneak peek!

Robert Bullock Designer Event

Receive FREE standard alterations when you you purchase your Robert Bullock bridal gown during our trunk show August 2 - 11. Call or email today for an appointment, 608-255-1921 or info@premierecouture.com.

Old Hollywood Glamour - 1950's and 60's

Inspired by Audrey Hepburn, Grace Kelly and Doris Day this collection of gowns are fit for Hollywood royalty.

Old Hollywood Glamour - 20's and 30's

Inspired by the roaring 20's and the more conservative 1930's this is our take on Old Hollywood Glamour.

Our Beautiful Customers!

Summertime means party time!

We love summer in Wisconsin.  Finally we can put away our bulky coats, shovels and salt.  Time to party and boy are there reasons to party.  Nearly every weekend there is a graduation, wedding, bridal shower, family reunion or even the dreaded class reunions.  Don't worry about what to wear.  Just stop in and we'll help you  find the perfect dress for your party. 

Fresh from Nicole Miller!

It is so nice to have new and favorite styles in from Nicole Miller! Her fashionable designs speak to the modern woman looking for something less traditional and genuinely memorable.

New party dresses arriving!

Fun and a little funky designs from Effie's Heart. Super flattering, a little whimsical and definitely comfortable!

Happy Pinning!

I know you all are pinning your favorite details for your wedding. Be sure to check out our Pinterest page for fresh and fun wedding ideas!

New lace arrivals from Amy Kuschel

We love Laurel and Pearl from Amy Kuschel! We love the soft lines of Laurel's v-neck and the beautiful keyhole back of her brand new Pearl. Love, love, love!