Taking couture to Cambridge!

We have exciting news: we are moving Premiere Couture to a beautiful, more spacious location in Cambridge! Cambridge is just twenty minutes east of Madison on Highway 12 and provides easier access for our Milwaukee customers. We know you will love how easy our new store is to find, the plethora of free and convenient parking and the charm of the beautiful village of Cambridge.

We will remain open at our Monroe Street store through October 27 and then we will re-open at our new store at 145 West Main Street in Cambridge on Saturday, November 3.

Another exciting bit if news is that Brasserie V, our Monroe Street neighbor and Madison favorite, will be expanding their amazing restaurant into the space we currently occupy! A little bit if Belgium is getting a little bit bigger - too awesome!

Let us know if you have any questions or concerns because we will do whatever it takes to make sure you are as excited as we are about taking couture to Cambridge!

It's hard to Stop Staring!

We had a lovely shopper, Sara, willing to model for you today our newest design from Stop Staring! The pink and black print (That's right! It's not lace!) and the fitted draping and keyhole back are pitch perfect. Sara loved the bow and she looks marvelous! Thank you Sara!

Another sweet addition to Homecoming 2012!

Isn't this just the most feminine little number?  Black lace and tulle with a sheer neckline that is comfortable and easy to wear and yet has the sophisticated look of a strapless. Super!

Homecoming 2012 now arriving!

Here's the first of our just-arriving homecoming collection for 2012! We put together an amazing collection that is full of style and pizzazz that won't break the bank!

Texture and shine

Our homecoming and party dress collection is going to be amped up by some fabulous fabrics!

Falling in love at Stylemax!!

Can you blame us?! Love the sheer and the polka dots!

Belt-tacular new accessories!

Belts have long been a quick and inexpensive route to accentuating the positive and putting a fresh twist on an old favorite. Stop in for one of our new designs today!

Fall 2012 from Alfred Sung!

Our already fantastic bridesmaid dress collection got a snappy little update today with new arrivals from Alfred Sung from the Dessy Group! Treat your bridesmaids to stylish desgns they'll love to own.

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Which one?

Last week we ordered some new party dresses and two of them are to arrive this week - but which ones? We can't wait to find out!

Stunning New Gowns by Robert Bullock

We are so excited to share with you our newest Robert Bullock Gowns: Rosie, Bobbie and Molly. We know you'll love the flattering fit and fashion forward, non-fussy design of these three gowns. As always we had to play with our bridal belts and new jewelry. Which look do you love?