Holiday Time!

We all love a good party and it's even better in the right dress. Here are my picks for hitting all the right notes this season.

 Sparkle, sparkle, sparkle! This look is perfect for your work or family party or perhaps New Year's Eve!

 All that glitters....everyone needs gold in their closet this season.

 LBD? Yes, the little black dress is forever timeless and chic.

 Black and white is everywhere this year. We are crazy about these bold stripes and lace versions.

 Winter white is all the rage this season. Think of pairing it with black tights for an edgy look.

 Hi/low - Yes it's a little 80's but the 80's were fun!

We are crazy for color in winter!

Fall Fashion Trends

Wondering what to pick up for this fall to be right on trend?  Don't worry, we have the top trends to keep you in style and on budget.

Winter White - Don't wear white after Labor Day?  That rule does not apply this year.  

Embroidery - Whether deco, floral or abstract an embroidered detail makes a simple dress fabulous.  

Stripes - Bold stripes are trending this season and the playful angles on this wrap dress show off everyone's figure.

Sparkle - Sparkle has gone sophisticated with embellished skirts and beaded belts.  

Pleather - Each fall designers find a new way to utilize leather and this year it's in the details and it's pleather.  Buttery soft, pleather looks like leather with none of the guilt involved.

Green - Pick your shade, hunter or emerald, but be sure to pick up something green this season.

Royal Blue - Blue continues to be a favorite this fall and we like ours with a bit of sparkle and edge.

Capes - Winter calls for a cover up and the right cape can give you warmth and keep you looking fashionable.

Sleeves - This is a trend that hasn't been around for a while and it seems that everyone has embraced it.   

Pleated skirts - A little volume goes a long way and remember this means no Spanx needed.

Lace - Lace is truly lovely and lady like.  Pair it with boots for an edgy look or pumps if you are in a classic mood.

Stylemax and National Bridal Market - Party Dresses

We have so, so many new dresses arriving! Here is just a small sampling of what you'll find this spring and summer at Premiere Couture for everything from guest of a wedding to throw-over-your-bathing-suit-and-go-to-dinner.

Three of the these Ivy and Blue designs should arrive next week!

Rosemary's favorite of the day: The blue lace with green lining on the left.  She may just have to snatch one for her brother's wedding this fall! Laura's favorite is it's swingy navy neighbor.  Can't wait to see these in our store!

Ya! always has fun and fresh and ridiculously affordable fashion for us and we have lots of new designs from them coming our way.

It's hard to Stop Staring!

We had a lovely shopper, Sara, willing to model for you today our newest design from Stop Staring! The pink and black print (That's right! It's not lace!) and the fitted draping and keyhole back are pitch perfect. Sara loved the bow and she looks marvelous! Thank you Sara!

New silk charmeuse designs from Lynn Lugo

We absolutely adore the new silk charmeuse designs that we just received from Lynn Lugo. They are so fresh, fashionable and fun to wear (Andrea says so!) that we just love them. The flutter sleeves, ruffles, pleated skirts and trendy details all add up to super fun!

Vote in our Homecoming Dress Contest!

*Update: All the votes came in and our amazing Nicole Mille technometal dress in blue worn by Jenna Knoche won!

We want to once again thank Smith Photography and Rejuvenation Spa for making the shoot such a success! You guys are awesome!

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We're having a contest on our Facebook page for favorite homecoming dress as photographed during our photo shoot with Smith Photography. Ends Monday so vote today! You could win $50!

View all 23 entries by visiting our Facebook page.

We have new party dresss coming out of our ears!

Laura and I recently traveled to Chicago to attend Stylemax and choose party dresses and homecoming dresses. And choose dresses we did! About 94 new styles to be exact! Yikes! The ones we have already received are so much fun and we made certain that they are priced to please. In addition to new dresses, we have a fabulous new consultant working for us. Nicole is a student at the UW and shows off our new designs perfectly! Here's just a handful of our new designs. For speedier updates about our new arrivals, check out our Facebook page.