Colorblock and Stripes!!

Still more new arrivals from Ya! Los Angeles made their appearance this week at Premiere Couture! So fun to accessorize, so easy to wear, so light on the pocketbook!

Stylemax and National Bridal Market - Party Dresses

We have so, so many new dresses arriving! Here is just a small sampling of what you'll find this spring and summer at Premiere Couture for everything from guest of a wedding to throw-over-your-bathing-suit-and-go-to-dinner.

Three of the these Ivy and Blue designs should arrive next week!

Rosemary's favorite of the day: The blue lace with green lining on the left.  She may just have to snatch one for her brother's wedding this fall! Laura's favorite is it's swingy navy neighbor.  Can't wait to see these in our store!

Ya! always has fun and fresh and ridiculously affordable fashion for us and we have lots of new designs from them coming our way.

Christmas in July plus so many new arrivals!

In case you haven't heard, as this is our "off season" we are offering the most fabulous special for those of you smart enough to shop now for your bridal gown. When you purchase your bridal gown this month, we will pay for your standard alterations! FREE ALTERATIONS! Sweet, right? Make your appointment to visit us today!

In other news, our bridal, bridesmaid and party dress collections continue to grow! With new arrivals from Steven Birnbaum, Robert Bullock, Alfred Sung, After Six, Social Bridesmaids, Lela Rose, Ya! and Maggy London there are so many reasons to visit us again! Here's just a taste of the new designs you'll see:

This beautifu lace design from Robert Bullock is totally on trend with it's delightful cap sleeves and beautifully carved neckline. The bridesmaid dress that so perfectly complements it is new from Alfred Sung.


This sassy little renaissance satin design from the fresh new Social Bridesmaids collection accompanies our newest organza bridal gown from Robert Bullock.

Save on Ya!

Shop on Saturday, July 2, and save 40% on all Ya! designs!

Fun, new summer arrivals!

New, flowy chiffon from Robert Bullock is a perfect summer wedding look and with the beaded midriff "Mila" is certain to make you feel as special as you look.



Fun and flirty little dresses arrived from Ya! and we think you'll find them adorable and affordable!

When we say Ya! we mean it!

More from Ya! makes for more fun! Within moments of unveiling our new a collection a happy customer left with one in tow and the parting words of "That was the easiest dress shopping I've ever done!" You could have the same story, but different dress! Super! (And just like Tess and Sarah, you'll make these $55 to $64 dresses look like a million bucks, too!)

New formals and party dresses!

We received new arrivals from distinctly different collections: Nicole Miller and our newest offering, Ya!.

You'll notice we added a new color, steel, in our short ruffled collar v-neck techno metal along with a sassy one-shouldered floor length techno metal stunner and a charcoal silk crepe gown that is epically comfortable and flattering!

Ya! is on a different end of the scale with young, sweet designs that are fun to wear and own. And these three styles range in price from $49 to $52! Can you believe so much fashion for such a little price? We love them!

Look for more new arrivals later this week from Stop Staring! and new fashion jewelry - so fun!





Thanks to our Tess and her twin sister Sarah for modeling our newest designs!