Think you're too curvy to shop at Premiere? Think again!

We sometimes have curvy customers step into our store with a bit of trepidation, but our beautiful friend Stacie stopped by so that we could offer proof that you can relax, we've got a great look for you! These particular designs are from Stop Staring, Lynn Lugo and Maggie London. Quantities, as usual, are limited, so allow yourself the luxury of looking beautiful and shop today!

New at Premiere Couture - Women's sizes!

Laura and I have decided to flirt a little with the idea of offering party dresses in women's sizes. Our first two designs to arrive offer vastly different looks though they are equally wearable and comfortable. First we have the quintessential little black dress with fluttery chiffon that's perfect for your dressier occasions. Second is a fun floral print with a ruffle v-neck that is bra and figure friendly. Come in and check them out!

When we say Ya! we mean it!

More from Ya! makes for more fun! Within moments of unveiling our new a collection a happy customer left with one in tow and the parting words of "That was the easiest dress shopping I've ever done!" You could have the same story, but different dress! Super! (And just like Tess and Sarah, you'll make these $55 to $64 dresses look like a million bucks, too!)

New Robert Bullock, Suzi Chin and Stop Staring!

New designs are always fun to share! First up is a flowy satin chiffon gown by Robert Bullock that evokes old Hollywood while at the same time being very romantic. Plus it will make your waist look tiny!


Next we offer five new designs from Suzi Chin that all shout "It's SO time for summer!"






Finally, our newest addition to our Stop Staring! collection, the "Mad Men" little black dress with personality. It made Tess want to twirl as soon as she put it on!

Stop Staring!

New party dresses from Stop Staring! are finally here and finally photographed on our own lovely Tess. We think she looks absolutely smashing in them and so will you! The dresses are super comfortable and flattering with just the right amount of stretch and snug to make them feel and look great.

New formals and party dresses!

We received new arrivals from distinctly different collections: Nicole Miller and our newest offering, Ya!.

You'll notice we added a new color, steel, in our short ruffled collar v-neck techno metal along with a sassy one-shouldered floor length techno metal stunner and a charcoal silk crepe gown that is epically comfortable and flattering!

Ya! is on a different end of the scale with young, sweet designs that are fun to wear and own. And these three styles range in price from $49 to $52! Can you believe so much fashion for such a little price? We love them!

Look for more new arrivals later this week from Stop Staring! and new fashion jewelry - so fun!





Thanks to our Tess and her twin sister Sarah for modeling our newest designs!

Chicago Update, Part 1

Laura and I spent last Sunday basking in fashion down in Chi-town and now I want to give you a little gander at the coming attractions at Premiere Couture. (Here's an additional sneak peek.)

First up, we spent our morning with Robert Bullock and his fabulous frocks. But the wedding gowns will come in part two. What I'm sharing with you here in part one is this amazing mother's dress that will be gracing our presence this fall! It is so super flattering that we're certain moms looking for something more than ordinary will love it! We know we were totally smitten!

Next up is Stop Staring, a super collection of dresses born and bred in the USA that pay homage to the glamorous fashions of the fifties. They're marketing is racier than we love, but their dresses are actually very lady-like and super flattering. And while they'll be part of our ready-to-wear collection, they're also available for reorder in sizes up to 18! Woot!

We are super happy to re-introduce the Dessy Group to our bridesmaid collection! We offered Dessy and After Six for years but when we moved to Madison we eliminated any collection that was already represented in Madison. After continually fielding calls requesting these designs it finally dawned on us that the way was free and clear for us to once again offer these fashionable and affordable designs. One of the four lines we picked up is the Lela Rose collection - we really loved the softness and femininety of the designs.

Another new addition to our ready-to-wear collection is YA - young, fresh designs that are so cute and affordable ($40 - $60!) that you'll want to fill your closet with them! They are perfect for attending weddings, graduation parties or for the graduation ceremony. We should start receiving dresses as early as this month with new designs arriving all summer long! Yay!


That's it for now! Stay tuned for part two: a new bridal gown collection, a sneak peek at new Robert Bullocks and more new ready-to-wear!

ECO-CHICC Handbags and totally chic dresses

We finally received our ECO-CHICC (Ecologically Conscious Organization Celebrating Honoring Inspiring Creative Communities) handbags and they're just as great as I remember them. The 100% recycled aluminum can tabs are woven together to create a counter-intuitively soft feel. They are made by disenfranchised women in South America; by purchasing this fashionable and fun bag you have created opportunity for women where there wasn't any before.

As the perfect backdrop to our new bags, a couple of highly anticipated designs finally made it into our ready-to-wear collection of party dresses. The fabulous fuchsia and black dress has a sophisticated sister in silver and mocha. And no, your eyes do not deceive you, those are sleeves on that great little black dress! It's easy to wear (I can speak from personal experience here as I have one of them for myself) and the fun little circle and square payettes scattered throughout give it a dash of whimsy and sparkle.





Thank you, Kristen!

New Party and Cocktail Dresses Have Arrived!

Most of our new dresses have arrived and they are fantastic! They are fresh and new for fall with young, fun designs great for homecoming and more sophisticated designs perfect for going to a wedding, honeymoon, rehearsal dinner or charity event. With prices from just $87 to $165 they are already getting snapped up!

I'll post some images later today, but you are definitely going to want to stop in to snatch one for yourself before they're all gone!