Catching Up

Time to get caught up on last week's happenings. It was a true joy to have Christina Garcia in our presence once more. Thank you, Christina, for flying in to Madison and giving such personal attention to each of our brides.

We started our annual Prom Clearance Sale on Saturday and already the gowns are flying off the rack but there are still lots of great designs waiting for you to save 20-30%!!

Last weekend we had a little fun and gave away a beautiful Marc Jacob's clutch to one fortunate winner, Therese. Thank you to everyone who entered our drawing! We plan on doing this again so check back for the announcement.

Lynn Lugo, Grace Shoes, Front Room and Vera Wang

Lots happening at Premiere Couture...

Of course this weekend is the Lynn Lugo trunk show so we put Abby, our ever-impressive new employee in one of Lynn's freshly-arrived frocks. "Model" was not in the job description when we hired Abby so we greatly appreciate her willingness to participate in our blog.

Don't miss the chance to win that cute Marc Jacobs clutch - shop this weekend!


We've received some beautiful new silk shoes from Grace: adorable peep-toe "Chelsea" and twinkling strappy sandal "Elena." Anyone who has stepped foot into our boutique is immediately greeted with our shoe adoration - we have the best selection of special occasion and bridal footwear that you'll find.



Front Room recently blogged about The Veil magazine's newest issue. We haven't actually laid eyes on it but we're excited because Neil posted one of his favorite photos from it which happens to be our "Tandie" from California designer Amy Kuschel. It's absolutely breathtaking Neil!


We're starting to receive our 2008 collection of new Vera Wang Maids. Her designs are very "fashiony" this season and feature defining details like top-stitching, belts, high necklines, short hemlines, box pleats, interesting color combinations and handy pockets. Laura and I both agreed that Abby looked particularly fetching in the little Audrey Hepburn number in spruce green.

Lynn Lugo and Marc Jacobs

We're excited about this weekend's event, a Lynn Lugo trunk show, and Laura and I wanted to add a fun element. Some of you may not know that Premiere Couture is situated in one of the best shopping areas in Madison and just three doors down from Twigs, one of Monroe Street's gems. In fact, we always recommend allowing time to shop on the rest of Monroe Street when you visit us. Anyways, back to this weekend. Laura walked down to Twigs and was inspired to pick up a gorgeous, black leather clutch purse - the large flat clutch, $260, to be exact - by Marc Jacobs that we are going to give away to some lucky shopper this weekend. It could be you! Have you made your appointment? (Everyone who shops this weekend is eligible to enter the drawing!)