Ooh-la-la-Lea-Ann!

Laura and I are both totally captivated by our newest Lea-Ann Belter arrival. Silk dupioni wrapped asymmetrically around the fabulously shaped bodice, a beautiful A-line skirt with perfectly placed pleats and flowers fashioned of silk organza and feathers; "Carmen" is truly exquisite!

Awesome Sample Sale This Sunday!

This kind of sale at Premiere Couture is genuinely special! Laura and I have carefully and thoughtfully priced each sample in the sale to truly amaze you. But there's only one chance to take advantage of it and that is this Sunday. Make your appointment today! Call 608-255-1921 or email us. See you Sunday!

New York brought new bridal designs - like right now!

Never have we so immediately received new designs that we ordered at New York market. We generally have to wait months. Not this year! We've received new designs from each of our designers with the exception of Janet Nelson Kumar and we expect our first one from her next week!

Check out the fantastic new frocks from Caroline DeVillo, Lea-Ann Belter, Robert Bullock and Nicole Miller!

Girls Night on Monroe Street - TONIGHT!!

Join us and about nineteen other businesses tonight for adult trick-or-treating - otherwise known as Girls Night on Monroe Street. Pick up a ticket ($15 which goes to the Monroe Street Fine Arts Center for a much needed piano) at Orange Tree Imports and then grab your treat bag, or swag bag if you will, and then visit any of the businesses you wish and collect your treats - free gifts, food, drinks and special offers. So much fun!

You'll definitely want to stop by Premiere Couture for some fun, free jewelry, Laura's fresh-baked chocolate chip cookies and 15% off of everything in the store!

If you prefer to start out here at Premiere Couture, just let us know, and we'll get your ticket and your swag bag and have it all ready for you! See you tonight!!

November: Football + Thanksgiving = The Blind Side

The leaves have fallen, there's a crisp chill in the air. Who can think of November without thinking about Thanksgiving and football? Laura and I have had the hardest time in the past coming up with a movie that we love that celebrates Thanksgiving, one of our favorite holidays, but fortunately with The Blind Side, our problem is solved! If you've seen this movie I'm sure that you also found this story of family, love and generosity truly inspiring.

Our gift to you this month with a dress purchase is a beautiful scarf that will help keep you warm whether you are at the big game or on your way over the river and through the woods to grandmother's house for Thanksgiving dinner.

Fantastic new gala gowns and party dresses from Nicole Miller

We have become huge fans of Nicole Miller's metal taffeta bridal designs and her signature side tucks in silk crepe du chien that we have now added her coordinating special occasion gowns as well. And as Laura instantly observed, they are hot!! The colors are rich, the fit is amazing and your look will be unforgettable if you choose one for your next special event.

Lynn Lugo demo video

We asked Lynn how to make the rosettes she shows on her dresses and she made this handy little video for us. When we were in New York she and her husband Pete told us about the making of this video and said that it took more than ten tries because of all of the ridiculousness going on around them and the giggles that inevitably ensued. We appreciate their persistence!

New York, new bridal, new party, new new new!!!

So much has been going on at Premiere Couture; time to play catch up! Now if you follow us on Facebook, most of this will be a review but with some additional details. First, Laura and I enjoyed a very successful, exhausting New York International Bridal Week last week. It is always so fantastic to reconnect with our designers and they certainly all wowed us with their newest creations. After reviewing each of their collections, Laura and I remain convinced that Premiere Couture represents the perfect mix of designers and we are excited to continue to feature the designs of Lea-Ann Belter, Janet Nelson Kumar, Caroline DeVillo, Robert Bullock, Nicole Miller, Lynn Lugo, Sara Gabriel and Christina Garcia. We've added just one new designer to the mix as Robert Bullock's design partner, Steven Birnbaum, has launched a bridesmaid collection that we will carry as soon as it hits stores. Along with new bridesmaids, we will also be offering a new line of shoes - Foot Petals -the company famous for foot solutions for killer shoes. Their new shoes feature all of their most popular cushions built right into the shoe - perfect! Of course we are also offering their most popular cushions - in fact, they've already arrived at the store and await your sore feet!

While we were in New York and new bridal design arrived from Robert Bullock. It is a soft, luxurious lace gown that is so flattering and so comfortable you won't want to take it off once you put it on.

We've received new party dresses from two more new designers to Premiere Couture, Suzi Chin and Eva Franco, plus a couple of great new dresses from Donna Morgan who is already very comfortably ensconced in our store.

And now for all of the photos!

New and unforgettable in silk taffeta from Lea-Ann Belter!

Janet Nelson Kumar and a new classic in beautiful Italian lace!

Is that tulle? Indeed it is! And from Janet Nelson Kumar no less!

Caroline DeVillo along with the one of the cutest short dresses we saw at market!

Robert Bullock along side a sassy new lace design that we're anxious to share with you!

Fantastic back of a fantastic Nicole Miller!

Lynn Lugo shows us one of the new BRIDAL designs that we're excited to now offer! But, oh, the bridesmaid dresses we're adding! You're going to love them, too!

Sara Gabriel and her model who is sporting a new cap!

Christina Garcia - veil, jewelry and now, belt, designer extraordinaire!

New bridesmaid line from Steven Birnbaum

Foot Petals = foot savers! Now at Premiere Couture!


Regal in satin from Suzi Chin

Want to make sure you feel like you're the bride at the rehearsal dinner?

Julia truly loved how this Eva Franco design felt while she was wearing it - and it looked equally beautiful!

Eva Franco's designs feel as special as they look. They're awesome!

Polka dot fun from Eva Franco
New perfect little lace black dress from Donna Morgan

Donna Morgan - perfect fit and fashion in this print with the skinny belt

Robert Bullock's "Healy" looks enchanting with the belt and sophisticated without.

New party dress designer - Kristin Hassan

Kristin Hassan is the newest designer to show up in our fabulous party dress collection. Designed and made in Chicago, her dresses are young, fresh and washable. You read that right. Washable. How fantastic is that? Look cute and throw it in the washer? Awesome!!

The last photo here, the dusty purple number, is shown with our newest belt from The Belt by Joe's Jeans. Give a little rocker chick pizzazz to your outfit!.

White Collar, Hot Hats and Cool Ties

So we're exposing our girly fickle side. Our Movie of the Month in October is a tv show. But we're sure you won't care when you get to choose a fantastic hat ala White Collar as a gift with every dress purchase -or when you get to give your fiance a fabulous tie (in addition to your fabulous hat) when you purchase a bridal gown this month.

Already a White Collar fan? Tell us who your favorite character is.