A Premiere Couture Video Presentation

I'm playing around with making videos for us and here's my first attempt. This photo shoot took place at the Memorial Union with Front Room lending their talents. Rejuvenation Spa graciously provided hair and make-up. The beautiful guitar music is by my nephew, David Flood.

Meet Madelaine, Lucy and Hannah

We received a trio of chic gowns today from two of our favorite designers - Janet Nelson Kumar's "Madelaine" and Caroline DeVillo's "Lucy" and "Hannah."

"Madelaine" is pure glamour and her fit is indescribably scrumptious and utterly refined.

"Lucy" is a fresh approach to silk charmeuse which is generally reserved for the less reserved, but she's cut to flatter anyone.

"Hannah" is one of those sweet surprises - a modest - but not too modest - neckline paired with an awesomely low - but still tasteful - back. You'll have to come in to see for yourself!

Exciting New Arrivals from Caroline DeVillo and Janet Nelson Kumar

.....check back for photos and info soon!

Open House at Non-Toxic

Some of you may recall that earlier this year Laura and I committed to financially supporting programs and activities designed for at-risk teenage girls at Non-Toxic Teen Center in Edgerton, Wisconsin. You may have even noticed an article about Non-Toxic in the Janesville Gazette or the Edgerton Reporter. This Saturday, April 19, from 3pm until 6pm they are hosting an open house in celebration of their 15th anniversary - in teen center years that has to be a least 100! If you are in the area, I encourage you to go and check this truly special place out. Laura and I picked up treats from Trader Joe's for you to enjoy while taking in all that the teen center has to offer.

More from Vera Wang

As promised, here are additional styles from Vera Wang's very fashionable new collection for 2008. They aren't up on her website yet so this is your first peak!

"Morgan" by Amy Kuschel

A new addition to our permanent collection just arrived from Amy Kuschel. "Morgan" is, in Amy's words, poised, polished and sophisticated. We totally agree. And since that describes the Premiere Couture bride, we know that you will love this dress. The silk satin is buttery soft and the silhouette is truly striking.

We show "Morgan" here on another new addition at Premiere Couture, Kristen. Thanks for being such a good sport on your first day at work!

New Vera Wang Arrivals

I don't know about you, but I am impatient to see some green out there! Since that seems a little slow in coming, I thought it a good time to focus on what's fresh inside and here at Premiere Couture that is definitely Vera Wang. Laura and I are finding relief from winter's end doldrums with her fashiony cocktail dresses and her sophisticated formals. I've focused mostly on the cocktail dresses in this post, but look for more floor length designs in the next couple of days. So until all of April's showers finally bring those May flowers, come and check out the fresh blooms here!

"Jasmine" from Janet Nelson Kumar

Today we received a design for our permanent collection that we have been eagerly anticipating from Janet Nelson Kumar. "Jasmine" is a delightfully light and elegant design that is intensely flattering and feminine. There are touches of lace along the neckline and midriff that I wasn't absolutely certain would resonate with all of our brides so Janet, being ever-so-resourceful, made the lace along the neckline detachable making it possible to see it both ways. All of Janet's designs are highly customizable and this just further proves it. What do you think? All lace, some lace or no lace? You can have it any way that you like! Because, while it is incredibly important that we offer you the very best in design, it is of equal importance that your gown reflect your individuality.

Janet tells us that her New York City brides can't get enough of these frilly-feminine touches.

Isn't it amazing what a big difference a little change can make? Either way, you simply cannot go wrong.

Customer Service Defined

Over the years Laura and I have aspired to surround ourselves with the very best businesses knowing that our reputation is only as good as the service and products that we offer. And we believe that we have truly succeeded as we enjoy excellent relationships with some of the finest designers in the wedding industry. What does this mean to our customers, you may ask. Occasionally an event will arise that clearly illustrates the importance of the choices we make. One such occasion involved a veil that, because of unforeseen circumstances, appeared to be in jeopardy of arriving on time. Upon this discovery, we called Sara Gabriel, apprised her of the situation and appealed to her for assistance. She agreed without hesitation, literally dropped everything, created a custom veil to my exact specifications with a special edge that she does not generally offer and then shipped it overnight to arrive today, pristinely presented and beautiful. All of this is to say, when you're in a pinch, it's nice to know who's got your back. Thank you Sara!!!

Also, Sara recently created for one of our customers one of her signature flower hair pieces from silk dupioni provided by our wonderful Lynn Lugo to perfectly coordinate with her silk dresses. She was so pleased with the result and confident that we would be too (and, of course, she's right) that she sent one for our display.

So this is spring.....

Good day to you all on this snowy Good Friday! Laura and I will not be at the store today, but Abby will be in to assist anyone with order pick ups and such. I'll be available via phone and Internet to assist Abby, but she's still fairly new here so be gentle! We want her to keep coming back!

(By the way, did you know that we are still looking for another part-time employee? Ideally, we need someone for Wednesday, Thursday and Saturday. E-mail or call if you're interested.)
This is spring? You've got to be kidding me!