New arrivals, new movie and new photos!

Two more fantastic print dresses arrived from Donna Morgan today that we know that you'll love! And with May's Movie of the Month special you get so much more than awesome fashion when you purchase a dress at Premiere Couture - stop back soon to learn more.

I sent out an s.o.s. for more customer photos and we have received a couple of wonderful responses from two of our amazing prom girls - Amber, aka Prom Queen (congratulations!) and Hallie (beautiful senior photo!). Keep an eye on our Facebook page for more. And keep them coming!

Shameless begging

Laura and I have been feeling a little starved for images from our customers' events. Won't you send us some? And please let us know if we have permission to post them here for the enjoyment of others. After all, we have the most awesome customers in the world and we'd like to show you off!

Just in time for spring flings and summer weddings

Doesn't Julia simply sparkle in these fun, new party dresses that we just received today? You will brighten any room you walk into in one of these fresh patterns or bright colors and your wallet will smile since they start at a budget-friendly $58.50! I have a feeling you'll want to hurry if any one of these cute dresses catches your fancy because they've already begun to fly off the rack! And don't forget your umbrella:-)

Madison Magazine Wedding Guide 2010

We want to thank Shayna Miller for including us in the May issue of Madison Magazine (now on stands!) in the Wedding Guide 2010: The Dress of Your Dreams and her blog, Window Shopping with a great look behind the scenes! Fabulous!

Hot off the runway - Lea-Ann Belter Fall 2010

Attention Madison area brides: Lea-Ann Belter wants to know what you think! In a unique opportunity rarely offered, Lea-Ann Belter has asked that Premiere Couture show a collection of her newest creations straight from her New York Couture Bridal Market runway show in order to get some real-bride feedback. Don't miss this special event - make your appointment for this weekend now!

New Nicole Miller, Vera Wang and Donna Morgan

You know that Vera Wang and Nicole Miller can satisfy the fashionista in each of us and these new designs show us why!

Nicole Miller offers this spectacular new gown in her signature stretch metal taffeta.




Vera Wang brings the sophistication of matte jersey and the feminine appeal of organza to her maids collection. Yum!





Donna Morgan's fresh and wearable party dresses like this cute little number in violet silk are sure to inspire - look out for more dresses from this designer coming soon!

Picnik umbrellas

I stopped by the store on Friday (I'm still on maternity leave) and was taken with how neat our beautiful umbrellas look in their holder (remember you get one as a gift when you purchase a dress during Singin' in the Rain month) so I had Meghan email a photo of them to me. Not having any real plan for the pic I decided to play with it at one of my favorite websites, Picnik. Have you ever used Picnik? It is totally fun and tinkering with an image, perhaps to blur out a busy background or pinpoint a burst of color, can be mildly cathartic.

April showers bring more than May flowers

Happy April! Isn't it beautiful today? The sun and warmth are such a welcome arrival that we thought that our April movie of the month should share that optimism. Singin' in the Rain is truly an all-time favorite musical with it's clever humor, amazing song and dance routines and just an overall sunny disposition. And what could be a better gift this month than a sunny and fun umbrella? With every dress purchase this month you'll receive a beautiful, full size silk umbrella that is so fun you'll actually want it to rain just to have the chance to use it!