And the winner is....

Thank you to everyone who participated in our very first Prom Sneak Peek Party! It was a resounding success and Laura and I will have so much fun sorting through all of the surveys that each of you filled out.

But back to the good stuff, the winner of a FREE PROM GOWN of her choice is:

Samantha Tolleson from McFarland High School!!

Congratulations Samantha! We look forward to seeing you again and helping you choose your gown!

Sneak Peek Party Updates

Wow! The 5pm party is buzzing! Everyone arrived promplty and immediately dove into dresses and we're getting great feedback - a nice mix of suprising and expected - on all of the many options. Thank you to everyone! Once we close, we'll be drawing our winner of the FREE PROM GOWN! Check back later!

Our 5pm drawing winners:
Star Cineman movie gift certificate: Monique from Verona
Adorable hot pink picture from Orange Tree Imports: Clare from Edgewood

It's still going so well! As with the 1pm group, some of the girls are taking the opportunity to try things on and they are looking absolutely fantastic!!

Our 3pm drawing winners:
Star Cinema movie gift certificate: Cheyanne from McFarland
Fun trio of bangles from Art Gecko: Lauren from Janesville Craig

Our Sneak Peek Party is going fantastically today! Thank you to all of the girls and their moms who have attended - you have made this a fantastic success and we haven't even begun our second showing!

Our 1pm drawing winners:
Star Cinema movie gift certificate: Stephanie from Verona
Adorable purse from J Kinney Florist: Sydnee from Edgerton

Prom 2009 Sneak Peek Party

Calling all girls attending prom in 2009! You are invited to our Sneak Peek Party on Sunday, November 23. You'll be among the first to see what's hot for 2009 and rate each design from "Hot" to "Not." There will be snacks, fun door prizes and one completely lucky girl will win a FREE PROM GOWN! If you bring your mom (or the appropriate adult in your life)there will be a free gift for them and if you pre-register, we'll have a free gift waiting for you! Call or e-mail to choose the time you would like to attend: 1pm, 3pm or 5pm.

Fashion, fun, friends, freebies and food - what more could you ask for?!

Did I mention that Caroline DeVillo is here?

We are so fortunate to get Caroline a couple of days out of her busy schedule as she just launched three new collections! She has her amazing new designs here and we would love to know what you think of them. I have posted a couple of snapshots of one of my personal favorites, but do yourself a favor and come in to see them all for yourself!
"Bobbi" has a wonderfully flattering shape in buttery soft silk satin.

But it's the back of "Bobbi" that truly speaks to me - two columns of miniature buttons set beneath the tuxedo shirt trim along the top - fantastic!

It's that time of year - Holiday Party Dresses

Fun new arrivals to add to our spectacular collection of party dresses - so adorable, so affordable! Our collection ranges in price from just $75 to $167! You'll love them!

From Madison to Fiji

We received the nicest thank you note and snapshots from Karen and Chuck who were recently married in Fiji. She was beautiful and they both look so sincerely pleased. Again, we marvel at the amazing privilege we are granted when someone such as Karen chooses Premiere Couture.

Thank you and congratulations Karen!

Caroline DeVillo is to visit!

We were unable to view Caroline DeVillo's newest collections in New York earlier this month so she is doing us the great favor of bringing them to us! Would you like to see them as we do? Caroline, along with her lovely new creations, will be visiting us next weekend, November 7 and 8. You may make an appointment to not only see the freshly unveiled designs, but to work directly with Caroline as you try them on.
Caroline's "Abigail" looks spectacular on America's Next Top Model contestant, Heather, in this unique photo Laura found at the New York Post's blog.

We congratulate Kate and Kate

Thanks to Molly Michel of Mthree Studio, we can share with you some gorgeous photos of two brides that we were fortunate enough to work with earlier this year, Kate D. in her beautiful and sophisticated bridal gown and Kate B. in her gorgeous Christina Garcia hair art. Mthree Studio is new to us and this is our preferred method to be introduced to new photographers - through the wonderful experiences of our brides. Thank you Molly, and congratulations Kate D. and Kate B.!

ECO-CHICC Handbags and totally chic dresses

We finally received our ECO-CHICC (Ecologically Conscious Organization Celebrating Honoring Inspiring Creative Communities) handbags and they're just as great as I remember them. The 100% recycled aluminum can tabs are woven together to create a counter-intuitively soft feel. They are made by disenfranchised women in South America; by purchasing this fashionable and fun bag you have created opportunity for women where there wasn't any before.

As the perfect backdrop to our new bags, a couple of highly anticipated designs finally made it into our ready-to-wear collection of party dresses. The fabulous fuchsia and black dress has a sophisticated sister in silver and mocha. And no, your eyes do not deceive you, those are sleeves on that great little black dress! It's easy to wear (I can speak from personal experience here as I have one of them for myself) and the fun little circle and square payettes scattered throughout give it a dash of whimsy and sparkle.





Thank you, Kristen!

Art of Wedding Winners...

We had a drawing during our Art of Weddings event and each of the following visitors won a gift certificate worth $100:

Renee Thomas
Sarah Shefchik
Jeane Annen
Kim Luke
Audi Aslin

Congratulations!