Rose and Travis

Rose and Travis, your entire wedding party was a pleasure to work with, you all looked amazingly beautiful and the day looked absolutely marvelous! Congratulations, and thank you for allowing Premiere Couture to be part of your day!


The beautiful photographs are courtesy of Pierre's Portrait Art. Look for him on Facebook and view dozens of beautiful images from Rose and Travis's wedding!

Amanda and Zane

Contrary to popular belief, Laura and I do not get the opportunity to attend many weddings so it is a genuine treat when we get to, especially when it's a beloved nephew as the groom. So it was this past Saturday that I found myself at the Platteville Country Club witnessing the ceremony of my nephew Zane to my now official niece-in-law Amanda. The day was beautiful as were the bride and groom. And because they chose Front Room Photography to capture their day, I felt absolutely no pressure to take any photos. I did manage a couple for the purposes of sharing them here and my Facebook page. Congratulations Amanda and Zane and thank you for letting me and Premiere Couture be a part of your day.

Secret (for now) Sale!!

In addition to our ongoing party dress sale, we are now beginning our sample sale to prepare for 2009 arrivals! This is the first hint of the sale we're giving so all of you blog readers have the upper hand! We have dresses on sale for any occasion - bridal gowns (of course!)from each of designers, 2008 prom dresses, bridesmaid dresses from Vera Wang, Badgley Mischka and for the first time ever as part of the sample sale, vastly popular Lynn Lugo!

This is the perfect time to walk away with a fabulous dress for a fraction of the price! Stop by or make your appointment today!

We congratulate Kate and Kate

Thanks to Molly Michel of Mthree Studio, we can share with you some gorgeous photos of two brides that we were fortunate enough to work with earlier this year, Kate D. in her beautiful and sophisticated bridal gown and Kate B. in her gorgeous Christina Garcia hair art. Mthree Studio is new to us and this is our preferred method to be introduced to new photographers - through the wonderful experiences of our brides. Thank you Molly, and congratulations Kate D. and Kate B.!

Close out sale on Justina McCaffrey

Starting June 2, we are offering all of our Justina McCaffrey samples at 40% off. We're including cleaning so you can rest assured that your gown will be beautiful!

We will be taking new orders for Justina McCaffrey gowns through June 30.

The styles that are still available are (updated September 20, 2008):
Crystalline, Liseaux, Intermezzo, Tina, Kelly, Shanna, Viennese and Violetta.

New Arrival - Next Event

We received our newest Justina McCaffrey style today - Compline. She's a beautifully draped yet controlled design that simply sings! You can see her on Justina's website, but where's the fun in that? I've posted a couple of snapshots here. As beautiful as she is on a mannequin, can you imagine how exquisite she is on an actual bride? Awe inspiring!




This weekend we're hosting our second ever Badgley Mischka Bridesmaids Trunk Show which ought to be fun. This year they are generously offering a free pair of dazzling little earrings designed exclusively for them with every gown purchased during our special event. I snapped a photo of the display, but trust me, it doesn't do these sweet earrings justice.



Have you made your appointment to visit us yet? Now's a great time!

Spotlight on Justina McCaffrey

This weekend we are proud to present a special collection of Justina McCaffrey's signature designs during a special trunk show. We will be featuring the best designs from the "Angelic Paradisium" collection as well as key pieces from her classics. You'll have the best selection of her designs to be found anywhere to try on plus we'll offer 10% off all of her gowns. We look forward to seeing you!

Bridal Show 2008 Recap

What a busy, fantastic weekend! Laura and I had the opportunity to meet so many amazing women at the Wedding Planner & Guide Bridal Show. I am confident that Premiere Couture brings something different to Madison's bridal landscape and we were happy to meet the brides who were looking for that difference. We received a lot of positive feedback on the designs in our booth and on the runway, but I think my favorite comment was made to Laura, it went something like this: "I'm a strange bride because I'm not really very excited about wedding dress shopping, but your store is the one store that I can get excited about shopping at." What an awesome compliment!

Another pleasure that we have during the show is getting a chance to rub elbows with other wedding professionals. It's a once or twice a year thing that we enjoy. We always look forward to chatting with our very favorite photographers from Front Room! You all need to stop by our store and see the absolutely beautiful photo art book they gave us featuring one of our brides and models, Erin, in a "trash the dress" (Front Room prefers to call it "Art of The Dress" and we concur) photo session that they shot at dawn in September in Lake Michigan. Some of the photos already occupy coveted space in our "gallery" but the book is a wonderful way to enjoy even more of their artistry.

We also loved chatting with our neighbors, Coliseum Bar. It's nice to have such friendly people next to you at show since we're standing in each other's company for thirteen hours! Other standouts were the gals at the Kalahari Resort, Beauty Blossoms, Bellezza Studio and Captured Moments as well as Paul Toepfer and his wife. We hope they all had a successful show!
Photos aren't allowed during the show so I snapped these during set up. The designers represented are as follows (from left to right): Caroline DeVillo, Badgley Mischka, Justina McCaffrey, Vera Wang, Amy Kuschel, Lynn Lugo, Janet Nelson Kumar, Badgley Mischka and LeaAnn Belter. Luke was along for the whole weekend with his Aunt Toni on baby patrol. Thank you Toni!!!!
A little different angle so you can better see the new Badgley Mishka bridesmaid dress that got so much attention this weekend. To view a larger image, just click on either photo.

Justina McCaffrey Trunk Show extended

Disappointed that you missed the trunk show? Don't despair! We are excited to tell you that we get to keep the "Angelic Paradisium" collection for an extra week. Make your appointment today!

Fashion Heaven on Earth - "Angelic Paradisium"

Justina McCaffrey obviously believes that not only do angels exist, they are beautiful, soft, enduringly classic, smart and have a commanding presence. Isn't that what you want your bridal gown to say about you? There are still appointments available for this weekend's trunk show for her bridal collection "Angelic Paradisium" so don't hesitate to come in and dress your inner angel.

Life Imitates Blog

Just last week I mentioned our Katey Angelic as she modeled gowns from Justina McCaffrey's "Angelic Paradisium" collection and then she walks in to work today dressed as an angel. Katja stopped by to show off her Biker Babe look and I just loved the contrast of the mother/daughter duo and had to blog it!

Katey Angelic

The other day I was trying to put together a reminder postcard about our awesome Justina McCaffrey trunk next weekend when I realized I didn't have any photos of the "Angelic Paradisium" collection that would work in print. So Laura and I thought since we already have some of the dresses we would just throw one on Katey and snap a couple of pictures ourselves. Considering that we had no special lighting, a simple 3.1 megapixel point and shoot digital camera and no real photographic skills, we were very pleased with how incredible beautiful Katey ended up looking in "Jaime" - now that's a sign of great design!

Justina McCaffrey Trunk Show

We are really excited about our Justina McCaffrey trunk show coming up November 2 & 3 featuring the "Angelic Paradisium" collection - one of her best ever. We have already received four of the gowns - Jaime, Bernadine, Joanna and Angelic - all of which are absolutely beautiful, signature-look Justinas. Once we receive the entire collection we will decide which of them are worthy of being added to our permanent collection and we would love to know what you think.

Jaime

Bernadine

Joanna

Angelic