Prom Sale!!

All in-stock prom dresses are now on sale! The quality of our selection is superb and the variety is excellent. Shop now while you still have the moist choice gowns to pick from and save 20%. Gowns are still available for special order as well and if you purchase your gown on the day of your first visit you will receive 10% off. And remember, you'll receive free hair jewelry and your date will receive free shoe rental when he rents his prom tuxedo from Premiere Couture. You'll both look amazing and your memories will be sweet!

New New New!!!

We have been so busy getting new designs! You'll have to scroll down a lot to see the new Nicole Miller, new Lea-Ann Belters, brand new line of bridesmaid dresses from Steven Birnbaum, new veils from Sara Gabriel and Christina and new prom dresses from Ayce Designs!

New arrivals from Lynn, Alyce, Caroline, Robert and Nicole!

When you talk about designers as much as we do around here, you start to feel like you're on a first name basis. And for the most part, we truly are! We don't spend a lot of time talking to Nicole Miller, but we certainly get to chat with Lynn Lugo, Caroline DeVillo, Robert Bullock and many of our other designers because, like us, they appreciate a very hands-on approach that allows them to stay close to their clients and in touch with what is going on out there!

We've enjoyed a steady flow of new arrivals lately and I'll touch on a few here and for more in-depth coverage, check out our Facebook page for more minute-by-minute updates.

First up - Lynn Lugo. We're so extremely excited about her new colors and designs that we've begun to receive. New kicky skirt shapes, a new length - mini!, flattering and feminine necklines and fun touches abound! We've also made some practical additions to our collection like adding some of the most important shapes in better sizes, floor length and maternity.







Alyce Designs keeps pumping up the volume in color and impact with gowns that will surely leave no small impression!




Nicole Miller never fails with her fabulous techno metal.



Caroline DeVillo's exquisite lace applique work and fit make her new "Madeline" unforgettable.



Robert Bullock continues his theme on variation with "Jodi" - a narrow fitting, hip skimming lace gown with softened v-neck and sophisticated low back.

Sweet new prom special for you and your date!

If you purchase your prom dress at Premiere Couture and your date also rents his prom tux from us, you'll get free jewelry and he'll get free shoe rental! It's a total win-win!

- Joel

Lots of lush new gowns!

We are getting pretty quick at getting all of our new arrivals up on Facebook, but sometimes I'm a little slow to get them here onto the blog. There are amazing new styles in for Prom 2011 as well from bridal designer Robert Bullock.

Prom 2011 continues to roll in!

Julia and Tess modeled our newest prom gowns from Alyce and they are fantastic! You'll see that tulle is back and bigger and better than ever! They have such incredible presence!

Black Friday

Give yourself a rest from the hustle and bustle of the mall and the superstores and visit us on Black Friday! We have fabulous party dresses that are perfect for your holiday parties, hot prom dresses and super fun costume jewelry to complete your look!

Black Friday Special: Receive free jewelry and 30% savings with every party and prom dress!!

Prom 2011 is here at Premiere!

We just couldn't wait any more so we had Alyce Designs send us the first gowns of our prom collection for 2011. We think you will absolutely love this year's colors and designs! See one that you can't live without? Order now and be certain to have exactly the look you love and we'll register your gown so that no one else from your school can purchase it here! See more on our Facebook page and "like" us for exclusive offers and a first look at everything new at Premiere Couture!