Just because...

It's Wednesday and it's beautiful. Anyone who orders a bridal gown today will save 10%. Just ask.

New party dress arrivals!

We received five new designs yesterday that I am eager to share with you, but Julia and I only had the opportunity to capture one of them. Hopefully I'll capture Tess in a couple more on Wednesday. They are all super fun!

Homecoming Styling 101

Putting a lull to good use the other day, Breeze and Julia put together some fantastic homecoming ensembles. What dress and accessories would you put together?

Our party dress out and about

Our lovely friend Melanie shared this photo from her brother's wedding which she recently attended in one of our fun party dresses. You looked fabulous, Melanie! And as much as we love getting photos of our brides - Melanie was herself kind enough to share those as well - we also absolutely love seeing our party dresses out there, too! Thank you Melanie!!

Congratulations Amy!

Chasing Lilies' Casey Heins was kind enough to mention us as she shared photos from Amy's May wedding and Amy, you were truly beautiful! We have the most awesome brides!! Thank you Casey and congratulations Amy and Dane!

Time flies - It's August already?!

This month's movie is a favorite of mine. Before Meg Ryan had any unfortunate plastic surgery, Hugh Jackman became Wolverine or Liev Shreiber became his toothy brother, they made this charming little romantic comedy Kate and Leopold. It was during this film that I learned that Hugh Jackman was an accomplished singer. And because of this movie I'll never look at an elevator or margarine the same way again. It also gives you a glimpse at the zenith of corst gowns as fashion. This movie was released in 2001, when we were still up to our elbows in corset bridal gowns and this movie captures the look - though not in a bridal gown - beautifully.

When you purchase a dress or gown at Premiere Couture during the month of August you'll receive this very charming time-inspired necklace and earring set. Like the movie, it's just enough whimsy to make time pass a little more sweetly.

Party and Prom 2011

We're headed to Chicago in a week to choose our Prom 2011 collection and party dresses for upcoming charity events, homecoming and just for pretty. We would love to know what you would like to see: colors, styles, sizes, whatever you would like but can't find now or would like to find at the funnest store in Madison!

Thank You Emily!

Congratulations Emily! And thank you - not only for allowing us to be a part of your beautiful wedding, but for sending these incredible photos to us to share! We will never cease to be amazed by the beauty, grace and generosity of brides such as you!

Thank You Erica!!

We had the privilege of helping a really wonderful bride, Erica, who has blessed us by posting a link to her wedding photos by KB Image Photography on our Facebook page. One of the few things Laura and I find as thrilling as the opportunity to work with amazing women like Erica is to have awesome customers make awesome posts on our Facebook page! Thank you on both counts Erica. We wish you the very best!!

Bride and Prejudice

July's Movie of the Month marks one of my favorite movie going experiences ever, Bride and Prejudice. I am a total Jane Austen fan and find her themes used and re-used in movies all the time, but this has to be the most fun adaptation. Paying homage to Bollywood, this bright, energetic and very colorful movie is truly fun, if a bit cheesy.

And speaking of color, we've decided to honor this month's movie with a beautiful necklace and earring set made of polished stones in amazingly stunning and vibrant colors as our gift with every dress purchase.


This is one of three beautiful sets from which you may choose!