Lea-Ann Belter Trunk Show

Are you a fan of tulle gowns?  

Light as air and super girly.  These are the perfect choice for you.

Does organza make you swoon?

These Lea-Ann Belter gowns will look divine as you dance the night away at your reception.

Inspired by The Great Gatsby?

Here is a collection Daisy herself would love to wear.

The Classic Bride

Grace Kelly is your fashion icon?   Pearls are the perfect accessory for you?  If you answered yes and yes this next collection is for you.

Stylemax and National Bridal Market - Party Dresses

We have so, so many new dresses arriving! Here is just a small sampling of what you'll find this spring and summer at Premiere Couture for everything from guest of a wedding to throw-over-your-bathing-suit-and-go-to-dinner.

Three of the these Ivy and Blue designs should arrive next week!

Rosemary's favorite of the day: The blue lace with green lining on the left.  She may just have to snatch one for her brother's wedding this fall! Laura's favorite is it's swingy navy neighbor.  Can't wait to see these in our store!

Ya! always has fun and fresh and ridiculously affordable fashion for us and we have lots of new designs from them coming our way.

Stylemax and National Bridal Market - Accessories

Here's just a little taste of what's to come (or in some cases already here) to add to our already fabulous accessories. We are super fond of Pink Pewter's amazing and versatile headbands. Perfect for prom, parties, every day and several would be fabulous for brides.

Stylemax and National Bridal Market - Robert Bullock

Robert Bullock continues to deliver inspired designs that look remarkable on.  We're adding new ball gowns with great details and slim silhouettes in luxurious laces. And it's always a treat to work with Robert himself as he has such great insight into the bridal world.  Thanks, Robert!

Sweet and special: our first two thoughts upon seeing this new ball gown.

What a fantastic neckline, wouldn't you agree?

We love the pearls scattered on this strapless bodice paired with a net skirt.

Rosemary, Robert Bullock, Laura

Stylemax and National Bridal Market - Steven Birnbaum

We fell in love with Steven Birnbaum's newest collection of all silk bridal gowns and we were taken in by the mix of fashion and pretty. Cannot wait to have these designs in our store!!

The sabrina neckline is perfect for showing off lovely arms and the super fun belt can be easily swapped for flowers or beading.

Gorgeous and interesting combined with an unbelievable flattering shape.

The texture of this lace is absolutely exquisite!

This was Rosemary and Sarah's fav!  Love the scallops and simplicity!

Gorgeous keyhole back!

Simple and flattering.

Laura was particularly keen on this flawless rose covered a-line design.

A beautiful v-neck and NOT a mermaid or fitted gown.  Yay!

Stylemax and National Bridal Market - Dessy Group

Here is a sneak peek at new styles coming from The Dessy Group including Lela Rose, Dessy, After Six, Social Bridesmaids and Alfred Sung.  And some sharp suits have been added to their menswear collection.

It's all in the details

We love the little things.  Like a touch of sparkle, the smooth class of peals or the softness of ribbons.  Where do you like to put the finishing touches?

Bedazzled to the envy of of his feathered friends. 

Some of our beautiful bridal sashes on our newest old find: an antique dressmaker form.

Paloma Blanca uses luxurious ribbon and hand-cut flowers to accent  this new all lace design.

Sara Gabriel wows with this versatile sparkler that works as a belt or as a hair ribbon.

The softness of shine that comes from these Swarovski pearls from Sara Gabriel lends classic beauty to any bridal gown.

Paloma Blanca at Premiere Couture

Did you know that the newest collection of gowns to be added to our already fabulous array of bridal designs is from Paloma Blanca?  Paloma Blanca has been around for over fifty years and their attention to detail is exacting and their finish is flawless.

Prom 2013 on sale now!

It's time for our prom sale!  Our prom collection is the best that it has ever been so that means this is the best prom sale that we have ever had!  Save up to 40% on every prom dress in our store.  The sooner you visit, the better the selection!