Vote in our Homecoming Dress Contest!

*Update: All the votes came in and our amazing Nicole Mille technometal dress in blue worn by Jenna Knoche won!

We want to once again thank Smith Photography and Rejuvenation Spa for making the shoot such a success! You guys are awesome!

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We're having a contest on our Facebook page for favorite homecoming dress as photographed during our photo shoot with Smith Photography. Ends Monday so vote today! You could win $50!

View all 23 entries by visiting our Facebook page.

bliss: towards a delicious life: daily bliss: not a princess but a woman

bliss: towards a delicious life: daily bliss: not a princess but a woman: We just introduced you to Jessica a couple of days ago and now we've made her blog! Thank you, Jessica!

We have new party dresss coming out of our ears!

Laura and I recently traveled to Chicago to attend Stylemax and choose party dresses and homecoming dresses. And choose dresses we did! About 94 new styles to be exact! Yikes! The ones we have already received are so much fun and we made certain that they are priced to please. In addition to new dresses, we have a fabulous new consultant working for us. Nicole is a student at the UW and shows off our new designs perfectly! Here's just a handful of our new designs. For speedier updates about our new arrivals, check out our Facebook page.

Who doesn't love a sweet, well-told story?

We have the privilege of meeting the most amazing women. Yesterday, Laura had the pleasure of working with a creative, beautiful and intelligent bride who shared her engagement story on her blog. We think it's wonderful! Thank you Jessica!

Truly just a peek at what's to come!

Here's a peek at the colors, textures and prints of our party, homecoming and special occasion dresses that we just ordered at Stylemax in Chicago!



Texture and Print

It's a hopping time for tuxedos!

It's been a busy season for tuxedos here at Premiere Couture! We sent out lots of great looking men this weekend, had a fun visit from Jim DuBois of DuBois Formalwear and had some super fun guys in shopping for an upcoming wedding. We love tuxedos!

This is Mark. He obviously has the same lively, inner spark of fun that his sister Meryl, our lovely bride, has. I was just framing up a photo of our new vest panel display while Mark and his nephews were working with Joel on tuxedos when he turned around and gave me this great smile. I had to snap it!

Thanks for hanging out with us and showing Joel the ropes, Jim!

Christmas in July plus so many new arrivals!

In case you haven't heard, as this is our "off season" we are offering the most fabulous special for those of you smart enough to shop now for your bridal gown. When you purchase your bridal gown this month, we will pay for your standard alterations! FREE ALTERATIONS! Sweet, right? Make your appointment to visit us today!

In other news, our bridal, bridesmaid and party dress collections continue to grow! With new arrivals from Steven Birnbaum, Robert Bullock, Alfred Sung, After Six, Social Bridesmaids, Lela Rose, Ya! and Maggy London there are so many reasons to visit us again! Here's just a taste of the new designs you'll see:

This beautifu lace design from Robert Bullock is totally on trend with it's delightful cap sleeves and beautifully carved neckline. The bridesmaid dress that so perfectly complements it is new from Alfred Sung.


This sassy little renaissance satin design from the fresh new Social Bridesmaids collection accompanies our newest organza bridal gown from Robert Bullock.

Save on Ya!

Shop on Saturday, July 2, and save 40% on all Ya! designs!

Lela Rose and brand new line, Social Bridesmaids

Julia paid us a visit recently so that we could show your our new bridesmaid dresses from Lela Rose and Social Bridesmaids, both part of our Dessy Group collection. We love the short, crinkle chiffon in summery, fresh colors of Lela Rose and the sophisticated look of the satin Social Bridesmaids designs. What do you think of them?

Fun, new summer arrivals!

New, flowy chiffon from Robert Bullock is a perfect summer wedding look and with the beaded midriff "Mila" is certain to make you feel as special as you look.



Fun and flirty little dresses arrived from Ya! and we think you'll find them adorable and affordable!