Stylemax and National Bridal Market - Party Dresses

We have so, so many new dresses arriving! Here is just a small sampling of what you'll find this spring and summer at Premiere Couture for everything from guest of a wedding to throw-over-your-bathing-suit-and-go-to-dinner.

Three of the these Ivy and Blue designs should arrive next week!

Rosemary's favorite of the day: The blue lace with green lining on the left.  She may just have to snatch one for her brother's wedding this fall! Laura's favorite is it's swingy navy neighbor.  Can't wait to see these in our store!

Ya! always has fun and fresh and ridiculously affordable fashion for us and we have lots of new designs from them coming our way.

Stylemax and National Bridal Market - Accessories

Here's just a little taste of what's to come (or in some cases already here) to add to our already fabulous accessories. We are super fond of Pink Pewter's amazing and versatile headbands. Perfect for prom, parties, every day and several would be fabulous for brides.

Stylemax and National Bridal Market - Robert Bullock

Robert Bullock continues to deliver inspired designs that look remarkable on.  We're adding new ball gowns with great details and slim silhouettes in luxurious laces. And it's always a treat to work with Robert himself as he has such great insight into the bridal world.  Thanks, Robert!

Sweet and special: our first two thoughts upon seeing this new ball gown.

What a fantastic neckline, wouldn't you agree?

We love the pearls scattered on this strapless bodice paired with a net skirt.

Rosemary, Robert Bullock, Laura

Stylemax and National Bridal Market - Steven Birnbaum

We fell in love with Steven Birnbaum's newest collection of all silk bridal gowns and we were taken in by the mix of fashion and pretty. Cannot wait to have these designs in our store!!

The sabrina neckline is perfect for showing off lovely arms and the super fun belt can be easily swapped for flowers or beading.

Gorgeous and interesting combined with an unbelievable flattering shape.

The texture of this lace is absolutely exquisite!

This was Rosemary and Sarah's fav!  Love the scallops and simplicity!

Gorgeous keyhole back!

Simple and flattering.

Laura was particularly keen on this flawless rose covered a-line design.

A beautiful v-neck and NOT a mermaid or fitted gown.  Yay!

Stylemax and National Bridal Market - Dessy Group

Here is a sneak peek at new styles coming from The Dessy Group including Lela Rose, Dessy, After Six, Social Bridesmaids and Alfred Sung.  And some sharp suits have been added to their menswear collection.