Light Brights

Our collection of homecoming/party/special occasion dresses is starting to round out a bit more with these fun, new, bright additions. They're totally easy to wear and come in around $100. How fun is that? Plus we've received two new colors in our newly popular and swingy surplice dress - shown in purple in the post below - but you'll have to come in to find out what they are! Happy Shopping!

Homecoming, Party and Special Occasion Dresses

Finally, I have photos of our lovely Kristen in some of our new arrivals - how cute is she! It was such a gorgeous day outside that Laura shot these prime pics for us while Kristen showed off not only our chic new dresses but our snappy shoe collection as well. Our new dresses range in price from just $87 to $165 yet they're so much fun you'll feel like you've spent twice as much! Shopping is fun again!

Chocolate chip cookies and Calfa

Tomorrow offers twin blessings: Laura's famous, home baked chocolate chip cookies for anyone shopping here at Premiere Couture and, even more wonderful, the wedding of one of our favorite photographers. Best wishes, Calfa! We hope your day is as memorable and beautiful as you are!

Congratulations Jennifer!

Jennifer has an undeniably appealing personality. Laura described her best when she said that she is "chic, creative & fun." It was our privilege to work with her and we were so grateful to be able to have a part in her beautiful wedding.

Congratulations Jennifer!



More from our favorite, Front Room Photography.

Monroe Street

We're constantly telling people how fantastic Monroe Street is and we tell our customers to set aside some time when they visit us to check out the rest of the street. Turns out we're not alone. Dean Robbins posted this ode to Monroe Street on The Daily Page in May and we just only learned of it.

Looking for models

We will be having hosting "The Art of Weddings" again this year on Friday, October 3 and need models for the evening. This is for fun and for art, so let us know if your are interested!

"Fall"ing in Love Sale

Laura and I are welcoming fall with our "Fall"ing in Love Sale - save 10% on all bridal gowns ordered between now and September 20. Don't miss out on these fabulous savings!

New Party and Cocktail Dresses Have Arrived!

Most of our new dresses have arrived and they are fantastic! They are fresh and new for fall with young, fun designs great for homecoming and more sophisticated designs perfect for going to a wedding, honeymoon, rehearsal dinner or charity event. With prices from just $87 to $165 they are already getting snapped up!

I'll post some images later today, but you are definitely going to want to stop in to snatch one for yourself before they're all gone!

Congratulations Emily!

Emily, one of our warm hearted, sweet brides, graciously sent some photos our way of her beautiful wedding in Mexico with the note -

"Thank you so much for everything! The dress was exactly what I had imagined and it was great working with you!"

Thank you, Emily, and congratulations!!

Photos by Photography & Design by Wendy.

ATL and Premiere

Laura and I took a rather spontaneous trip to Atlanta this past weekend to shop for Prom 2009(Already! I know!) and to look for fresh ideas for you. And we succeeded! In the next few weeks stop by to see new ready-to-wear dresses that are fun, fashionable and refreshingly affordable. Because you can basically just throw them on and go they're perfect for attending charitable events, rehearsal dinners or parties of about any sort and they're travel-perfect so pack one or two for your honeymoon. The photos below include a few pix from my cell phone plus some catalog shots.

The model, who turned out to be just a friend of another designer's staff, was super helpful and very fun.


We also found a new, super cute, super wearable designs for homecoming. These new collections will be available right off of the rack for those of you who do not have time to special order from our other collections.



We were also enticed by a brand new handbag designer that uses recycled tabs from aluminum cans to create designs that are surprisingly soft.