Masquerade!

Today is the final day of "Phantom of the Opera" and the perfect day for a masquerade! Just for fun, if you shop with us today and arrive in your own mask or costume, you may have 10% off all of day's purchases! But there's a catch: You have to allow us to snap your photo and post it online!

Today is also the last day for free chandelier earrings with each dress purchase - don't miss out!

Lynn Lugo's Fall Promotion

Our favorite bridesmaid and mothers-of-the-day designer Lynn Lugo is again offering her fantastic *Fall Promotion! Through November 30 receive $20 off every dress ordered. This savings is in addition to her ever-popular $25 per dress discount with orders of three dresses or more. And better yet, if you are a Premiere Couture bride, you get an additional 10% off! It's dizzying, isn't it? This is always the best time of year to purchase your Lynn Lugo!

And don't forget that if you purchase during October's "Phantom of the Opera" month you'll also receive a free pair of beautiful chandelier earrings with each dress! Truly dizzying! See you soon!

**Update: Since October has passed, you can now receive November's "Penelope" gift with purchase - a beautiful and fun scarf! Stay as warm as you are fashionable!

New Fall/Winter Arrivals

Let the parties begin! We've got brand new party dresses that will win you over with their fashion, fit and affordability!

We've received an entire new collection of bridesmaid dresses from Alyce Designs, a company that we've worked with for years for prom and evening dresses, that we're excited about. They are made in the same meticulous fashion that we are accustomed to yet they are priced from just $135 to about $200 and the range of colors is fantastic!

And remember, during "Phantom of the Opera" month, you will receive an awesome pair of chandelier earrings with every dress!!



I have included some in-store snapshots as well as some of the photos provided by the designer. You may wonder why I don't just always use the designers' photos as they are so well done and professional and the truth is that I have always preferred the authenticity of showing our designs actually residing in the store. Also, designers don't always photograph their dresses in the same color as they sample them or as we choose to show them. If ever you see a picture of a dress in the store and wonder about a professional perspective, just let me know and I'll send it to you if it's available.

Phantom of the Opera

When one thinks of October, as Laura and I did when choosing the Movie of the Month, one often thinks of costumes and masks. So what is one of our favorite costume movies? With a masquerade no less? Phantom of the Opera of course! We love the music, the costumes and the the atmosphere of this lush movie musical. (After seeing it on Broadway several years back, I actually prefer the movie - of course that probably had more to do with the gentleman seated directly in front of me who obviously was battling whatever street vendor delicacy he probably just consumed. I believe Laura loved the Broadway production she saw at the tender age of 18.)


The special this month was just as obvious to us as September's "As You Wish" sale - receive a free pair of chandelier earrings with every dress! We've chosen a beauty of a pair from our costume jewelry collection that we're certain you'll love. If you purchase a bridal gown, you will have a much broader selection.

Stop by, absorb the music, find a fantastic dress and get a free pair of earrings. It's all we ask of you.