Girls' Night Out

Are you joining us for Girls' Night Out in Cambridge this Friday, April 24, from 5pm until 9pm?  It's going to be a super fun evening of shopping and exploring our charming village.  Just at our store alone there will be lots of reasons to visit:
1. Yummy mini cupcakes from Gigi's Cupcakes
2. Crispy artisan fortune cookies made by our own Sarah with a coupon for up to 40% off the evening's shopping inside!
3. Make-up demonstrations by the fabulous Tobi Bolt.
4. Jewelry making demonstration by local artist Sandra Kotwitz
5.  Live models
6. Fabulous new arrivals in our party dress and accessory sections.  Check these ones out!

It's time for our Pink Label Sample Sale!

Each year we host an amazing event that allows you to purchase your dream dress at a fraction of the cost. It's called our Pink Label Sample Sale and it is one day only, Sunday, October 2, and it is by appointment only. You'll want to make your appointment soon because it's a pretty fast and furious day and you will not want to miss out!

Monroe Street Festival is here!

Meet us Saturday as we participate in the Monroe Street Festival. There will be amazing savings to be had! We'll have designer dresses for $25 each or 2 for $40! From designers Lynn Lugo, Vera Wang, Badgley Mischka, Nicole Miller and more! There are dresses in this sale that will truly amaze you. Plus, everything inside the store will be on sale, too! Save 10% on all of our new merchandise (we just received six amazing new dress designs from Suzi Chin today!) and on all special orders. You will not want to miss this event! And of course we won't neglect accessories - shoes, jewelry, belts and sashes being are on sale, too! This is a once-a-year opportunity that you will definitely want to experience!

Christmas in July plus so many new arrivals!

In case you haven't heard, as this is our "off season" we are offering the most fabulous special for those of you smart enough to shop now for your bridal gown. When you purchase your bridal gown this month, we will pay for your standard alterations! FREE ALTERATIONS! Sweet, right? Make your appointment to visit us today!

In other news, our bridal, bridesmaid and party dress collections continue to grow! With new arrivals from Steven Birnbaum, Robert Bullock, Alfred Sung, After Six, Social Bridesmaids, Lela Rose, Ya! and Maggy London there are so many reasons to visit us again! Here's just a taste of the new designs you'll see:

This beautifu lace design from Robert Bullock is totally on trend with it's delightful cap sleeves and beautifully carved neckline. The bridesmaid dress that so perfectly complements it is new from Alfred Sung.


This sassy little renaissance satin design from the fresh new Social Bridesmaids collection accompanies our newest organza bridal gown from Robert Bullock.

Janet Nelson Kumar in person this weekend!

This weekend you won't want to miss the opportunity to meet and work with one of our most beloved designers, Janet Nelson Kumar. She is a wonder with fit and customization and her gowns are impeccably made! Make your appointment for this Friday or Saturday for the truly unique opportunity to work with the person responsible for the most important garment you will ever wear.
In this beautiful sketch, Janet demonstrates how customizing the sleeves on her "Champagne Cup" design can create three different looks. And that's just the tip of the iceberg!

Lynn Lugo Trunk Show December 10 & 11!

Our next event is going to be a winner! We are so excited to be able to share Lynn's newest designs and colors during a very special event Friday and Saturday, December 10 & 11! Not only will you be able to see a plethora of dresses, but it's just in time to take advantage of Lynn's extended Fall Promotion - save an extra $20 per dress if your order is in by December 15! You'll want to make your appointment for this special event today.

Robert Bullock Designer Event This Weekend!

Awesome bridal event this weekend!! Robert Bullock's new designs are spectacular but we can't have them all so stop by this weekend and help us choose which ones to add to our permanent collection. Or be the first to wear one of these fabulously fashionable and affordable designs for your own wedding!

Hot off the runway - Lea-Ann Belter Fall 2010

Attention Madison area brides: Lea-Ann Belter wants to know what you think! In a unique opportunity rarely offered, Lea-Ann Belter has asked that Premiere Couture show a collection of her newest creations straight from her New York Couture Bridal Market runway show in order to get some real-bride feedback. Don't miss this special event - make your appointment for this weekend now!

Lynn Lugo Designer Event this weekend

March has been filled with incredible designer events here at Premiere Couture and this last weekend is no exception. Join us as we feature the fantastic and fashionable designs of Lynn Lugo.

Lynn's designs are not only known for their classic and timeless appeal, but for unsurpassed versatility, impeccable construction, 100% silk fabrics and their proud production here in the United States. They are all that and a bag of chips!

And don't forget: if you are a Premiere Couture bride your bridesmaids or mothers of the day will receive your 10% Lifetime Loyalty Savings and you'll save $25 on each dress if you order three or more.

New Fall/Winter Arrivals

Let the parties begin! We've got brand new party dresses that will win you over with their fashion, fit and affordability!

We've received an entire new collection of bridesmaid dresses from Alyce Designs, a company that we've worked with for years for prom and evening dresses, that we're excited about. They are made in the same meticulous fashion that we are accustomed to yet they are priced from just $135 to about $200 and the range of colors is fantastic!

And remember, during "Phantom of the Opera" month, you will receive an awesome pair of chandelier earrings with every dress!!



I have included some in-store snapshots as well as some of the photos provided by the designer. You may wonder why I don't just always use the designers' photos as they are so well done and professional and the truth is that I have always preferred the authenticity of showing our designs actually residing in the store. Also, designers don't always photograph their dresses in the same color as they sample them or as we choose to show them. If ever you see a picture of a dress in the store and wonder about a professional perspective, just let me know and I'll send it to you if it's available.

Meet Sara Gabriel!

We are very excited about our last "Meet the Designer" event of the season. Sara Gabriel, our fun and dynamic veil and headpiece designer, will be here from her studio in Denver this weekend, April 3 & 4. You won't want to miss this opportunity to work directly with Sara as you design the finishing touch to your extraordinary wedding day look. Sara finds it is best during your appointment to have your gown on or at least a photo of your gown with you. Make your appointment today!

Check out Janell Berte's 2009 Collection this weekend!

Our final sneak peek into the newest collections for 2009 is from Janell Berte. Janell is our most experienced designer and has been through and seen every possible bridal trend yet she still manages to keep things fresh. Make your appointment for this weekend and treat yourself to the freshest designs from a meticulous and inspired designer!

Incredible Lynn Lugos

We cannot wait until you see the unbelievable collection of Lynn Lugos that we have for you this weekend. With about 130 dresses plus a fantastic assortment of separates all in a beautiful range of colors including her new fabric, Crispy Shantung, you are certain to find totally satisfying desings. Also another great reason to make time this busy weekend to see her new collection is your last opportunity to save an extra $20 on every design as her Fall Promotion finally comes to an end.

Caroline DeVillo is to visit!

We were unable to view Caroline DeVillo's newest collections in New York earlier this month so she is doing us the great favor of bringing them to us! Would you like to see them as we do? Caroline, along with her lovely new creations, will be visiting us next weekend, November 7 and 8. You may make an appointment to not only see the freshly unveiled designs, but to work directly with Caroline as you try them on.
Caroline's "Abigail" looks spectacular on America's Next Top Model contestant, Heather, in this unique photo Laura found at the New York Post's blog.