Alyce Prom 2014 Trunk Show

When:  November 23 - December 15, 2013

Time:  Monday - Friday noon-6 pm, Saturday 10-4 pm, Sunday Noon-4 pm

Where: Premiere Couture

What is a trunk show?   A trunk show is an exclusive event allowing shoppers a chance to see an extended selection of a designer's gowns for a limited time.   Or in plain English - MORE DRESSES! Yes, for these 3 weeks we will have an extra 50 plus dresses from Alyce Paris.  These are the original samples straight off the runway.  We will also be offering 10% off any prom dress ordered during the trunk show.   

Call today for your appointment - 608-423-2272  

Lea-Ann Belter Trunk Show

Are you a fan of tulle gowns?  

Light as air and super girly.  These are the perfect choice for you.

Does organza make you swoon?

These Lea-Ann Belter gowns will look divine as you dance the night away at your reception.

Inspired by The Great Gatsby?

Here is a collection Daisy herself would love to wear.

The Classic Bride

Grace Kelly is your fashion icon?   Pearls are the perfect accessory for you?  If you answered yes and yes this next collection is for you.

Steven Birnbaum mini trunk show

We have a lovely bride that is looking for something specific and Laura and I both immediately thought of Steven Birnbaum! He has the most fantastic bateau necklines put together with fresh fits and fabulous fabrics. So we had four amazing dresses (two of his floor length models with similar necklines are also visiting) fly in for a little weekend vaca. Come in for a look see!

Janet Nelson Kumar designs are in the house!

We are so pleased to announce that we are hosting an extended trunk show for Janet Nelson Kumar! Make your appointment today to try her collection which is filled with sophistication, romance and just pure dreaminess! Her gowns are here and await your visit!



Our own Erin was in New York for a photo shoot with Chellise Michael of Janet's designs. Check out Chellise's amazing blog post and the photos! Love the photos! Here are a couple of her edits:

Janet Nelson Kumar's trunk show designs here this weekend!

Just had to share some of the designs that are here with Janet this weekend. So pretty! And with Janet here, they represent a plethora of options since revels in customization.

Janet Nelson Kumar in person this weekend!

This weekend you won't want to miss the opportunity to meet and work with one of our most beloved designers, Janet Nelson Kumar. She is a wonder with fit and customization and her gowns are impeccably made! Make your appointment for this Friday or Saturday for the truly unique opportunity to work with the person responsible for the most important garment you will ever wear.
In this beautiful sketch, Janet demonstrates how customizing the sleeves on her "Champagne Cup" design can create three different looks. And that's just the tip of the iceberg!

Lea-Ann Belter's extended stay program

We are thrilled to be able to offer you Lea-Ann Belter's 2011 collection for an extra week! Make your appointment today to try these beautiful gowns for yourself!

Lea-Ann and the last day of our Super Bowl Special

Saturday marks the end of our Super Bowl special so make sure you get in and get those accessories! And see some beautiful Lea-Ann Belter dresses while you're at it!

Our window is green and gold for the Pack!
One of new favorites - and oh so affordable, especially when you save 45% during our Super Bowl Special!!

Lea-Ann Belter and the Pack Attack

It's exciting to live in Wisconsin these days!! Not only are our near and dear Green Bay Packers representing in Super Bowl XLV, the very same weekend we are hosting a Lea-Ann Belter Designer Showcase! What more could you ask for from a single weekend in an otherwise cold and colorless February? How about 45% off accessories when you purchase a dress - wedding, prom, bridesmaid, party or otherwise - between now and Super Bowl Sunday!

Lynn Lugo dresses and another new Nicole Miller

We've received the dozens and dozens of dresses from Lynn Lugo for this weekend's trunk show and it's impossible not to be impressed with the plethora of colors and designs! Have you made your appointment yet?

Also, a new asymmetrical neckline Nicole Miller bridal design has arrived. Can't wait to see this on a real body!

Check out our Facebook page for more photos as we continue to add to the album!

Lynn Lugo Trunk Show December 10 & 11!

Our next event is going to be a winner! We are so excited to be able to share Lynn's newest designs and colors during a very special event Friday and Saturday, December 10 & 11! Not only will you be able to see a plethora of dresses, but it's just in time to take advantage of Lynn's extended Fall Promotion - save an extra $20 per dress if your order is in by December 15! You'll want to make your appointment for this special event today.

Robert Bullock Designer Event This Weekend!

Awesome bridal event this weekend!! Robert Bullock's new designs are spectacular but we can't have them all so stop by this weekend and help us choose which ones to add to our permanent collection. Or be the first to wear one of these fabulously fashionable and affordable designs for your own wedding!