Close out sale on Justina McCaffrey

Starting June 2, we are offering all of our Justina McCaffrey samples at 40% off. We're including cleaning so you can rest assured that your gown will be beautiful!

We will be taking new orders for Justina McCaffrey gowns through June 30.

The styles that are still available are (updated September 20, 2008):
Crystalline, Liseaux, Intermezzo, Tina, Kelly, Shanna, Viennese and Violetta.

Sara Gabriel Slide Show

How could you not want to wear one of these designs? As promised, this video is a slide show highlighting Sara Gabriel's exquisite designs as modeled by Erin Nycz and seen by Neil and Calfa, two of the talented photographers at Front Room Photography. The photo shoot can be seen behind the scenes in the short video I posted here earlier.

Meet Sara this weekend! She will be arriving Thursday in the late afternoon and will be available all of Friday and Saturday for personal appointments.

"Giselle " from Lea Ann Belter

Sophisticated and airy, flattering and unique. "Giselle" from Lea Ann Belter is a beautiful silk gazar gown that evokes the glamour of Hollywood and the romance of times gone by.

Sara Gabriel Photo Shoot

There are many bright spots to having a bridal boutique and one of them is the incredible opportunities afforded us by other creative people who also love all things wedding - like our artistic friends at Front Room Photography. Laura and I had this brainstorm to create a video slide show of Sara Gabriel veils and hair accessories before her arrival next week. Neil and Calfa of Front Room and our incredible bride and model Erin made it a reality today. We all met at Front Room's magnificent new studio for a fantastic photo shoot today and the results are spectacular! Once you see the photos you'll completely understand our passion for beautiful veils and accessories - especially those of Sara Gabriel. There's just no denying the romance, drama and sophistication that can be achieved with the well chosen veil artfully captured by a gifted photographer.

You'll have to check back later today or tomorrow to see the slide show,but in the meantime I thought I would share with you a little video I put together - not quite one minute long - of a behind the scenes look at the shoot which in reality took over two and half hours to complete. Enjoy!

Memorial Day Sale....sort of

Laura and I have taken to celebrating our three day weekend (Premiere Couture's trifecta of days off - Sunday, holidays and Tuesday)by offering an awesome special of 15% off any bridal gown ordered between now and May 31. Woo-hoo!

We offer this only one time a year - so if you miss it, you miss it.

Thank You Beth!

Occasionally we have the privilege to share with you the photos of one of our wonderful brides on their wedding day. Today I have been given that privilege by Beth who was married last Augsust. Not only is Beth a much-loved customer, she is also one of the beautiful models that you see throughout our entire website. She just sent this link over today and if you're anything like me - photo junky - you'll love perusing through the photographic memories of Beth's day.

Sara Gabriel Returns!!

We're excited to announce that Sara Gabriel has agreed to join us again! Along with her effervescent personality, she will have her amazing collection of veils and hair accessories in tow. Our brides were completely wowed by her when she was here earlier this year and so you'll kick yourself if you allow yourself to miss the opportunity to work with her this time! Appointments to work with Sara get snatched up quickly so make yours now. She'll be here in the late afternoon on Thursday, May 22, through Saturday, May 24. Bring on the cheese curds!

I just have to brag

My nephew, David Flood, participated in Fine Arts Festival in Waupaca on Saturday. It is essentially a talent competition sponsored by the Assemblies of God Church in which approximately 60,000 teens nationwide participate. This is his last year to participate and he did extremely well - to the point of moving at least one judge to tears - and being advanced to the national competition in Charlotte, NC, this summer in three catagories. The best thing about David, though, is that he takes his music seriously but not so much himself. I am a proud aunt and so, in that spirit, I post this video of one of his performances.

This is what love looks like...

Laura and I were so truly thrilled and honored to be a part of Doreen and Pete's wedding. Getting to know each of our brides and their families is such an incredible experience and one we never take for granted. Neil from Front Room Photography had the pleasure of photographing the day's memories (we're always a little jealous of photographers) and caught beautiful and honest moments that brought tears to our eyes. Congratulations Doreen and Pete!

Front Room Delivers - Truly

Neil from Front Room Photography just stopped by today with an incredible addition to our gallery and then photographed it with his iPhone and posted it in their blog. Katie was absolutely beautiful in her gown by Justina McCaffrey, even at the end, or should I say especially at the end of a long, eventful, memorable day.

One Day Sale!

Saturday, March 10, we'll be hosting a one-day-only sale on select in-stock jewelry, including hair jewelry, and shoes! Save up to 50% and more on Christina Garcia, Grace Footwear, Salon Shoes, Touch Ups and more. It's the perfect time of year to tie up those loose ends and take care of your accessories.