Robert Bullock Bride, welcome to Premiere Couture

Ever since our shopping trip to Chicago in early October, Laura and I have been very excited to announce the newest addition to our spectacular line up of bridal gown designers: Robert Bullock. As half of the Birnbaum & Bullock duo, Robert has years of experience designing some of the finest couture bridal gowns available today. Now he brings that expertise and genius to his new line, Robert Bullock Bride, surprisingly affordable - from $1350 to $1725 - but uncompromisingly fashionable.

We've received our first two gowns from this magnificent collection and already they're getting great attention. Remember that little "photo shoot" Laura had with Erin and her sister Alexis? Here they are in Robert's designs. Thanks again Erin and Alexis!

Lynn Lugo Trunk Show Friday and Saturday!

We're so excited to be able to show you Lynn Lugo's newest designs for 2010 before they are available in stores - especially now that we've gotten to see them! Her collection has always been our favorite but she's really outdone herself this season. Fantastic new skirt shapes and lengths, necklines and extra touches will make you want to own one for yourself! Lynn has also taken her bridal gown collection to a whole new level and you simply cannot deny what a value they are at $690 - $1090 being, like all of her gowns, 100% silk and expertly made here in the USA.

Visit us this Friday or Saturday for an energized yet more relaxing shopping experience than the malls and box stores and treat yourself to authentic fashion, meticulously crafted one dress at a time just for you. And remember, our awesome "Penelope" special, a fashionable and cozy scarf free with every dress, ends Monday!

Here's just a taste of the 50+ new styles showcased this weekend only!!

Lea Ann Belter trunk show

We have a wonderful Lea Ann Belter trunk show this weekend, as you may well know, and her 2010 collection is spectacular! One of our favorite models/brides and her sister Alexis stopped by and let us play dress up for a bit so we could show you a few new things, including this stunningly beaded gown by Lea Ann. Thank you, Erin and Alexis!



A few other things that Erin, along with her sister Alexis tried on for us were some of our fantastic holiday/party dresses and an Alyce bridal design.

Sneak a peek at new line of bridal gowns

Laura and I have decided to add a new line of bridal gowns from an old favorite designer of ours, Alyce Designs. Just launched, Claudine Bridal by Alyce encompasses fashions that so many of you are looking for at truly amazing prices - under $1000! They sent eight beautiful designs to us for just the weekend so that we could make certain that they were everything we thought they would be - and they are - and so that we could get a little immediate feedback from you - so far an A+ in that regard. Stop by on Saturday for your own sneak peek!

New holiday dresses, Penelope scarves and a sizzling customer

So much to share and there will be more tomorrow! Today we received amazing new holiday and party dresses from Donna Ricco that are fantastically timeless and stylish - like the proverbial little black dress but in rich jewel tones instead!

Plus we have received our "Penelope" scarves in three different (click on the photos for a larger view) yet equally appealing and soft fabrics that have already been a great success. We didn't really intend for them to accent our dresses but as I was trying to figure out how to best show them to you, I was struck by how great so many of them looked with a cocktail dress. Who knew?!


We received an awesome thank you note along with fabulous photos of one of our recent customers that decided against the little black dress in favor of a hot little red dress instead and she wasn't sorry! Photographed with Miss Wisconsin, I'm sure you'll agree that Mallory certainly holds her own. Her date certainly thought so. When she took off her coat his first word was "Wow!" No kidding.

Janet Nelson Kumar here this weekend!

As you may know, we are hosting a special event featuring the designs of Janet Nelson Kumar, with Janet herself in attendance. There are a couple available appointment times left if you haven't made yours yet and once you see her designs, you'll want to make sure you do!

Penelope - November's Movie of the Month

You may think that "Penelope" is a rather unusual choice for our Movie of the Month as it doesn't really have much to do with Thanksgiving - possibly Laura and my favorite holiday - but it is more fitting than you may think. When the little known movie, starring Christina Ricci, James McAvoy and Reese Witherspoon, was playing here in Madison Janet Nelson Kumar, this weekend's guest designer, happened to visiting us. She had time to kill before her plane left for New York that Sunday so Laura, along with her daughter Anna, took Janet to see "Penelope". Besides that bit of trivia that makes it the perfect movie for Janet's trunk show, it also feels like the right time of year for this beautifully stylized modern day fairy tale of true love and self acceptance. Chances are you haven't seen this little movie - it only grossed around 11 million in the US - but both Laura and I think you should. We think that you'll love the characters, atmosphere and fantastic costume design. And if you want, you can watch it right in our shop as it will be playing all month long! Check out the trailer here.

Penelope begins her journey of self acceptance declaring her independence with the help of an absolutely fantastic scarf - first to hide behind then to emerge from behind. In honor of her voyage, we are offering a beautiful(and free!)scarf with the purchase of any dress all month long. So keep warm and stay true to yourself!