Saturday, April 9, 2011

Chicago Update, Part 1

Laura and I spent last Sunday basking in fashion down in Chi-town and now I want to give you a little gander at the coming attractions at Premiere Couture. (Here's an additional sneak peek.)

First up, we spent our morning with Robert Bullock and his fabulous frocks. But the wedding gowns will come in part two. What I'm sharing with you here in part one is this amazing mother's dress that will be gracing our presence this fall! It is so super flattering that we're certain moms looking for something more than ordinary will love it! We know we were totally smitten!

Next up is Stop Staring, a super collection of dresses born and bred in the USA that pay homage to the glamorous fashions of the fifties. They're marketing is racier than we love, but their dresses are actually very lady-like and super flattering. And while they'll be part of our ready-to-wear collection, they're also available for reorder in sizes up to 18! Woot!

We are super happy to re-introduce the Dessy Group to our bridesmaid collection! We offered Dessy and After Six for years but when we moved to Madison we eliminated any collection that was already represented in Madison. After continually fielding calls requesting these designs it finally dawned on us that the way was free and clear for us to once again offer these fashionable and affordable designs. One of the four lines we picked up is the Lela Rose collection - we really loved the softness and femininety of the designs.

Another new addition to our ready-to-wear collection is YA - young, fresh designs that are so cute and affordable ($40 - $60!) that you'll want to fill your closet with them! They are perfect for attending weddings, graduation parties or for the graduation ceremony. We should start receiving dresses as early as this month with new designs arriving all summer long! Yay!


That's it for now! Stay tuned for part two: a new bridal gown collection, a sneak peek at new Robert Bullocks and more new ready-to-wear!

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