Truly just a peek at what's to come!

Here's a peek at the colors, textures and prints of our party, homecoming and special occasion dresses that we just ordered at Stylemax in Chicago!



Texture and Print

It's a hopping time for tuxedos!

It's been a busy season for tuxedos here at Premiere Couture! We sent out lots of great looking men this weekend, had a fun visit from Jim DuBois of DuBois Formalwear and had some super fun guys in shopping for an upcoming wedding. We love tuxedos!

This is Mark. He obviously has the same lively, inner spark of fun that his sister Meryl, our lovely bride, has. I was just framing up a photo of our new vest panel display while Mark and his nephews were working with Joel on tuxedos when he turned around and gave me this great smile. I had to snap it!

Thanks for hanging out with us and showing Joel the ropes, Jim!

Christmas in July plus so many new arrivals!

In case you haven't heard, as this is our "off season" we are offering the most fabulous special for those of you smart enough to shop now for your bridal gown. When you purchase your bridal gown this month, we will pay for your standard alterations! FREE ALTERATIONS! Sweet, right? Make your appointment to visit us today!

In other news, our bridal, bridesmaid and party dress collections continue to grow! With new arrivals from Steven Birnbaum, Robert Bullock, Alfred Sung, After Six, Social Bridesmaids, Lela Rose, Ya! and Maggy London there are so many reasons to visit us again! Here's just a taste of the new designs you'll see:

This beautifu lace design from Robert Bullock is totally on trend with it's delightful cap sleeves and beautifully carved neckline. The bridesmaid dress that so perfectly complements it is new from Alfred Sung.


This sassy little renaissance satin design from the fresh new Social Bridesmaids collection accompanies our newest organza bridal gown from Robert Bullock.

Save on Ya!

Shop on Saturday, July 2, and save 40% on all Ya! designs!

Lela Rose and brand new line, Social Bridesmaids

Julia paid us a visit recently so that we could show your our new bridesmaid dresses from Lela Rose and Social Bridesmaids, both part of our Dessy Group collection. We love the short, crinkle chiffon in summery, fresh colors of Lela Rose and the sophisticated look of the satin Social Bridesmaids designs. What do you think of them?

Fun, new summer arrivals!

New, flowy chiffon from Robert Bullock is a perfect summer wedding look and with the beaded midriff "Mila" is certain to make you feel as special as you look.



Fun and flirty little dresses arrived from Ya! and we think you'll find them adorable and affordable!

Think you're too curvy to shop at Premiere? Think again!

We sometimes have curvy customers step into our store with a bit of trepidation, but our beautiful friend Stacie stopped by so that we could offer proof that you can relax, we've got a great look for you! These particular designs are from Stop Staring, Lynn Lugo and Maggie London. Quantities, as usual, are limited, so allow yourself the luxury of looking beautiful and shop today!

Steven Birnbaum mini trunk show

We have a lovely bride that is looking for something specific and Laura and I both immediately thought of Steven Birnbaum! He has the most fantastic bateau necklines put together with fresh fits and fabulous fabrics. So we had four amazing dresses (two of his floor length models with similar necklines are also visiting) fly in for a little weekend vaca. Come in for a look see!

New at Premiere Couture - Women's sizes!

Laura and I have decided to flirt a little with the idea of offering party dresses in women's sizes. Our first two designs to arrive offer vastly different looks though they are equally wearable and comfortable. First we have the quintessential little black dress with fluttery chiffon that's perfect for your dressier occasions. Second is a fun floral print with a ruffle v-neck that is bra and figure friendly. Come in and check them out!

Umbrella Brides

This past week Laura posted a little bribe on Facebook. We've been getting great photos sent to us from our prom customers (check them out!) and they are so much fun to see and share that it made us greedy for some photos from our brides. So Laura offered a fun umbrella to any of our brides from over the past 15 years to post a picture and they've started to trickle in. What fun! And what incredibly beautiful brides and weddings we've had the honor of being a part of. Nearly anyone can enjoy a well photographed model in a gorgeous gown, but those images pale in comparison to real brides on their wedding day. Enjoy a few of the submissions we've received so far, visit our Facebook for more and send us yours if you haven't already!



Clearly this is not from Anne's wedding day, but it was from another awesome day - the day she became our bride! Anne found her perfect gown at a trunk show while we were still located in Janesville.