Happy New Year!!

Since Laura is my silent (in blog only) partner, it is my pleasure to give voice to her wish to share with you a happy Christmas morning memory and wishes for a wonderful new year!! Both Laura and I hope that 2009 is a fantastic year for your and yours!


Happy New Year from Laura's family!

Merry Christmas!!

Laura and I would like to wish you a merry Christmas! We will be closed in order to celebrate this very significant time of year with our families until Saturday, December 27.

Rosemary's children wish you a Merry Christmas!

Amber - Beautiful and Timeless

Amber is a fascinating, energetic and decisive women who, though she knew just what she was looking for before ever stepping foot into my store, was gracious enough to let me believe that I had a small part in putting together such a classic, tasteful and timeless look for her wedding day.

Molly, of MThree Studio, did a marvelous job of capturing Amber's day and then chronicling Amber and Araya's story on her blog .

We offer our sincerest congratulations to you, Amber and Araya!

It's so refreshing when someone really gets us...

We received the nicest e-mail last night and I have decided to share it will you.

I picked up my veil today and it is so beautiful! I really love that your veils are made in America. That fact was what made me choose to buy my veil at Premier Couture. I'm very happy that you are supporting businesses that make their products in America, ensuring that people are treated well and paid a living wage. Keep up the good work and have very happy holidays!

Thanks!
Bridgette

Thank you, Bridgette!

In answer to your question...

..about how much of a sale is our Sample sale. Excellent question. We have bridal gowns from $399 and up with discounts of at least 50% and obviously some at much more. Needless to say, we are offering historically low prices on the finest bridal fashions available in the Madison area and the sooner you shop the better your selection.

Secret (for now) Sale!!

In addition to our ongoing party dress sale, we are now beginning our sample sale to prepare for 2009 arrivals! This is the first hint of the sale we're giving so all of you blog readers have the upper hand! We have dresses on sale for any occasion - bridal gowns (of course!)from each of designers, 2008 prom dresses, bridesmaid dresses from Vera Wang, Badgley Mischka and for the first time ever as part of the sample sale, vastly popular Lynn Lugo!

This is the perfect time to walk away with a fabulous dress for a fraction of the price! Stop by or make your appointment today!

Check out Janell Berte's 2009 Collection this weekend!

Our final sneak peek into the newest collections for 2009 is from Janell Berte. Janell is our most experienced designer and has been through and seen every possible bridal trend yet she still manages to keep things fresh. Make your appointment for this weekend and treat yourself to the freshest designs from a meticulous and inspired designer!

Sale on Party Dresses!

Just in time for holiday parties! Save 15% on ALL of our adorable party dresses - including brand new arrivals! And remember, if you're already a Premiere Couture bride you'll save at total of 25%!

Incredible Lynn Lugos

We cannot wait until you see the unbelievable collection of Lynn Lugos that we have for you this weekend. With about 130 dresses plus a fantastic assortment of separates all in a beautiful range of colors including her new fabric, Crispy Shantung, you are certain to find totally satisfying desings. Also another great reason to make time this busy weekend to see her new collection is your last opportunity to save an extra $20 on every design as her Fall Promotion finally comes to an end.

This week's happenings and this weekend's event

So much to share! I've posted images of some of our many new arrivals to our party and prom collections plus we had one of our favorite gowns, "Eleanor" by Caroline DeVillo, revamped a bit and now we love it even more!



This weekend we continue our theme of introducing next year's designs. Friday and Saturday mark our 4th annual Lynn Lugo Thanksgiving Event where all of her incredible new designs will be unveiled (and her Fall Promotion ends.) Plus, we've been able to extend our preview of Janet Nelson Kumar through Saturday. So much to see!

Also, we're excited to introduce our newest employee. We continually lavish sincere praise on customers and we love the moms, too. So much so, that we hired one of them! Anne is enthusiastic about helping other mothers and brides and she brings with not only her recent experience, but also a fresh perspective and a truly kind heart. Welcome Anne!
More new arrivals

And the winner is....

Thank you to everyone who participated in our very first Prom Sneak Peek Party! It was a resounding success and Laura and I will have so much fun sorting through all of the surveys that each of you filled out.

But back to the good stuff, the winner of a FREE PROM GOWN of her choice is:

Samantha Tolleson from McFarland High School!!

Congratulations Samantha! We look forward to seeing you again and helping you choose your gown!

Sneak Peek Party Updates

Wow! The 5pm party is buzzing! Everyone arrived promplty and immediately dove into dresses and we're getting great feedback - a nice mix of suprising and expected - on all of the many options. Thank you to everyone! Once we close, we'll be drawing our winner of the FREE PROM GOWN! Check back later!

Our 5pm drawing winners:
Star Cineman movie gift certificate: Monique from Verona
Adorable hot pink picture from Orange Tree Imports: Clare from Edgewood

It's still going so well! As with the 1pm group, some of the girls are taking the opportunity to try things on and they are looking absolutely fantastic!!

Our 3pm drawing winners:
Star Cinema movie gift certificate: Cheyanne from McFarland
Fun trio of bangles from Art Gecko: Lauren from Janesville Craig

Our Sneak Peek Party is going fantastically today! Thank you to all of the girls and their moms who have attended - you have made this a fantastic success and we haven't even begun our second showing!

Our 1pm drawing winners:
Star Cinema movie gift certificate: Stephanie from Verona
Adorable purse from J Kinney Florist: Sydnee from Edgerton

Prom 2009 Sneak Peek Party

Calling all girls attending prom in 2009! You are invited to our Sneak Peek Party on Sunday, November 23. You'll be among the first to see what's hot for 2009 and rate each design from "Hot" to "Not." There will be snacks, fun door prizes and one completely lucky girl will win a FREE PROM GOWN! If you bring your mom (or the appropriate adult in your life)there will be a free gift for them and if you pre-register, we'll have a free gift waiting for you! Call or e-mail to choose the time you would like to attend: 1pm, 3pm or 5pm.

Fashion, fun, friends, freebies and food - what more could you ask for?!

Did I mention that Caroline DeVillo is here?

We are so fortunate to get Caroline a couple of days out of her busy schedule as she just launched three new collections! She has her amazing new designs here and we would love to know what you think of them. I have posted a couple of snapshots of one of my personal favorites, but do yourself a favor and come in to see them all for yourself!
"Bobbi" has a wonderfully flattering shape in buttery soft silk satin.

But it's the back of "Bobbi" that truly speaks to me - two columns of miniature buttons set beneath the tuxedo shirt trim along the top - fantastic!

It's that time of year - Holiday Party Dresses

Fun new arrivals to add to our spectacular collection of party dresses - so adorable, so affordable! Our collection ranges in price from just $75 to $167! You'll love them!

From Madison to Fiji

We received the nicest thank you note and snapshots from Karen and Chuck who were recently married in Fiji. She was beautiful and they both look so sincerely pleased. Again, we marvel at the amazing privilege we are granted when someone such as Karen chooses Premiere Couture.

Thank you and congratulations Karen!

Caroline DeVillo is to visit!

We were unable to view Caroline DeVillo's newest collections in New York earlier this month so she is doing us the great favor of bringing them to us! Would you like to see them as we do? Caroline, along with her lovely new creations, will be visiting us next weekend, November 7 and 8. You may make an appointment to not only see the freshly unveiled designs, but to work directly with Caroline as you try them on.
Caroline's "Abigail" looks spectacular on America's Next Top Model contestant, Heather, in this unique photo Laura found at the New York Post's blog.

We congratulate Kate and Kate

Thanks to Molly Michel of Mthree Studio, we can share with you some gorgeous photos of two brides that we were fortunate enough to work with earlier this year, Kate D. in her beautiful and sophisticated bridal gown and Kate B. in her gorgeous Christina Garcia hair art. Mthree Studio is new to us and this is our preferred method to be introduced to new photographers - through the wonderful experiences of our brides. Thank you Molly, and congratulations Kate D. and Kate B.!

ECO-CHICC Handbags and totally chic dresses

We finally received our ECO-CHICC (Ecologically Conscious Organization Celebrating Honoring Inspiring Creative Communities) handbags and they're just as great as I remember them. The 100% recycled aluminum can tabs are woven together to create a counter-intuitively soft feel. They are made by disenfranchised women in South America; by purchasing this fashionable and fun bag you have created opportunity for women where there wasn't any before.

As the perfect backdrop to our new bags, a couple of highly anticipated designs finally made it into our ready-to-wear collection of party dresses. The fabulous fuchsia and black dress has a sophisticated sister in silver and mocha. And no, your eyes do not deceive you, those are sleeves on that great little black dress! It's easy to wear (I can speak from personal experience here as I have one of them for myself) and the fun little circle and square payettes scattered throughout give it a dash of whimsy and sparkle.





Thank you, Kristen!

Art of Wedding Winners...

We had a drawing during our Art of Weddings event and each of the following visitors won a gift certificate worth $100:

Renee Thomas
Sarah Shefchik
Jeane Annen
Kim Luke
Audi Aslin

Congratulations!

Another artistic success...

The evening is winding down (and I'm totally updating the blog to give my feet a break!) and I am pleased with its success. Laura is the lifeblood of each of our events as her skillful planning and organization ensures a well-put-together evening. Janet's dresses were gorgeous, of course, the models were stunning and Rejuvenation Spa captured the exact old Hollywood look we love. Donna Sager of Garden Laurels went well beyond expectation with exquisitely lush floral arrangements to which my photos will never do justice. Creative Confection's Alicia Russel wowed us again with yummy delicious cake and Flemings Steakhouse delivered on their promise of a magic evening out. David Flood's smooth guitar music set the perfect mood.Thank you to everyone that participated and made the evening one to remember!

The Art of Weddings

We vow to engage each of your senses in order to inspire you.

You are invited to attend our second annual celebration of the creativity and splendor of today's weddings. "The Art of Weddings" event is concurrent with MMoCA's Gallery Night.

Our casual evening affair, Friday, October 3, from 5pm until 8pm, will offer you the opportunity to meet two of the finest artists in their respective fields - Janet Nelson Kumar, bridal fashion designer, and Neil Kiekhofer, one of Front Room Photography's founders. (Due to a scheduling conflict, Neil will be unable to join us. You will be missed Neil!)

In addition to fine fashion and images, you will also be treated to the artistry of Rejuvenation Spa as they will complete the look of each of our live models with make-up and hair styles inspired by old Hollywood glamour. Speaking of live models, meet Erin Nycz, once our customer, now our friend and a favorite model who appears in many of our photos, including this one.

The mood of Premiere Couture will be enhanced and the models will be adorned with floral delights from Garden Laurels by Sager. But not just a feast for the eyes, the evening will also offer delicious cake from Creative Confections and hors d'oeuvres from Flemings Steakhouse to tantalize your taste buds and the smooth, enchanting sounds of musician David Flood, for the pleasure of your ears.

As if all of that were not enough, the event will also offer free gifts to the first 25 brides of 2009 and a chance for anyone who attends to win one of five $100 gift certificates!

So come this Friday evening to an event to remember, "The Art of Weddings."

Will your marriage be Fireproof?

It's been on my mind for quite some time that I would like to find a way for Premiere Couture to do more than just promote beautiful, memorable weddings but to also promote beautiful, lasting marriages. After all, that is the ultimate goal of every single one of my brides. While it would hopefully be obvious to anyone who meets Laura and me that marriage is very important to each of us, having the privilege of dressing a bride and her party for her wedding is a limited way to convey our true passion for strong marriages.

But I think I stumbled upon the first of hopefully many creative ideas to encourage you to make your wedding merely the beginning of a much longer, more fulfilling, more meaningful journey that is your marriage. Last night my husband and I went on a date to see the opening of the new movie Fireproof. It is an unapologetically Christian view of marriage that conveys a great deal of insight into what it takes to make it last through the worse of "for better or worse." After watching it we left feeling both thoughtful and thankful for knowing that we both understand what real love is. So far we have only been married seventeen great years and we have certainly seen hard times and I'm certain there will be more, but I am increasingly confident that we know the secret of genuine success. I think you might, too, after watching this movie.

Go see Fireproof yourself, bring your ticket stubs in and we'll give you a $50 gift certificate that can be used towards anything in the store, anytime and with very little restriction. Don't want to see the movie but maybe just poke at the ideas behind it? Visit FireproofMyMarriage.com.

Congratulations Calfa!

Laura and I were so pleased to have the privilege of dressing one of our very favorite photographers for her recent wedding. Calfa, you looked magnificent! Thank you for the honor you gave to us! Because of her honored status, there is an extensive collection of images from her wedding in Front Room's blog. You can tell that they think of Calfa as a treasured member of the Front Room family and no doubt she is.

Congratulations Calfa!

Light Brights

Our collection of homecoming/party/special occasion dresses is starting to round out a bit more with these fun, new, bright additions. They're totally easy to wear and come in around $100. How fun is that? Plus we've received two new colors in our newly popular and swingy surplice dress - shown in purple in the post below - but you'll have to come in to find out what they are! Happy Shopping!