Tuesday, April 26, 2011

Change is always in season!

We've recently reconfigured our layout to offer a more relaxed and spacious area for you to choose your tuxedos! Can't wait to help you and your guys look and feel good for the big day!

New formals and party dresses!

We received new arrivals from distinctly different collections: Nicole Miller and our newest offering, Ya!.

You'll notice we added a new color, steel, in our short ruffled collar v-neck techno metal along with a sassy one-shouldered floor length techno metal stunner and a charcoal silk crepe gown that is epically comfortable and flattering!

Ya! is on a different end of the scale with young, sweet designs that are fun to wear and own. And these three styles range in price from $49 to $52! Can you believe so much fashion for such a little price? We love them!

Look for more new arrivals later this week from Stop Staring! and new fashion jewelry - so fun!





Thanks to our Tess and her twin sister Sarah for modeling our newest designs!

Saturday, April 16, 2011

We need your help!

We need your help! Friday evening as one of our lovely brides was choosing her bridal gown she lost her phone. We've looked everywhere and have concluded that another shopper must have accidentally taken her phone thinking it was theirs. We hate for such an awful thing to happen during what is supposed to be such a happy time. If you find it and help us return it to our bride we'll give you a $50 gift certificate!

Wednesday, April 13, 2011

Soul Surfer

If you've followed along our blog for a length of time you know that we LOVE movies! Just this past Sunday my sweet hubby Jay and I saw Soul Surfer. My first impression of Soul Surfer was that it while it was a little cheesy, "somewhere between cheddar and jalapeno jack" to quote the movie, it was still an exceptional and inspiring story. Bethany Hamilton's story is definitely worth sharing. I ended up liking it enough to go back yesterday with my eleven-year-old daughter, my sister and my mother. It was the perfect girls' day out and I liked the movie even more the second time around and couldn't remember what I thought was at all cheesy about it. Go see it - you'll love it!

(And it was just what we thought, Toni - Bethany did her own stunt surfing! But so did her best friend Alana Blanchard. I thought that was pretty awesome!)

The credit for this photo of Bethany surfing in Indonesia in 2009 is given to Noah Hamilton, Bethany's older brother who is clearly gifted as well. What an incredible family!


Monday, April 11, 2011

New tux tools

We received the most fabulous set of vest panels and mini ties to help you choose your accessory colors for your tuxedos! DuBois Formalwear offers a veritable plethora of colors in their fantastic LarrBrio collection and now making the right choice is easier than ever!

Saturday, April 9, 2011

Chicago Update, Part 1

Laura and I spent last Sunday basking in fashion down in Chi-town and now I want to give you a little gander at the coming attractions at Premiere Couture. (Here's an additional sneak peek.)

First up, we spent our morning with Robert Bullock and his fabulous frocks. But the wedding gowns will come in part two. What I'm sharing with you here in part one is this amazing mother's dress that will be gracing our presence this fall! It is so super flattering that we're certain moms looking for something more than ordinary will love it! We know we were totally smitten!

Next up is Stop Staring, a super collection of dresses born and bred in the USA that pay homage to the glamorous fashions of the fifties. They're marketing is racier than we love, but their dresses are actually very lady-like and super flattering. And while they'll be part of our ready-to-wear collection, they're also available for reorder in sizes up to 18! Woot!

We are super happy to re-introduce the Dessy Group to our bridesmaid collection! We offered Dessy and After Six for years but when we moved to Madison we eliminated any collection that was already represented in Madison. After continually fielding calls requesting these designs it finally dawned on us that the way was free and clear for us to once again offer these fashionable and affordable designs. One of the four lines we picked up is the Lela Rose collection - we really loved the softness and femininety of the designs.

Another new addition to our ready-to-wear collection is YA - young, fresh designs that are so cute and affordable ($40 - $60!) that you'll want to fill your closet with them! They are perfect for attending weddings, graduation parties or for the graduation ceremony. We should start receiving dresses as early as this month with new designs arriving all summer long! Yay!


That's it for now! Stay tuned for part two: a new bridal gown collection, a sneak peek at new Robert Bullocks and more new ready-to-wear!

Tuesday, March 29, 2011

Janet Nelson Kumar to the rescue!

We continually talk about how choosy we are when deciding which designers to represent in our edited collection. Being choosy means that we can deliver certain things and assurances that other shops simply cannot. It also means that we work with the very best of the best. A recent situation highlighted this very clearly.

Less than two weeks ago, on Wednesday, March 16, a bride contacted us with a problem and she wondered if we could help her out. Tammy had visited our store when she was shopping for a bridal gown but decided to purchase her gown online instead. Unfortunately, her online gown "fell through" and I honestly do not know the circumstances to tell you why. But the great part of this story is that she had really liked one of our gowns, "Whisper" by Janet Nelson Kumar, and she wondered if it was still possible to get it in time for her wedding which was just NINE DAYS away! Did I mention that she got married this last Friday? Impossible, right? Wrong. Janet was able to make a custom gown in a single week - it was delivered last Thursday! And then remarkable Joyce, of Bridals by Joyce, was able to complete Tammy's alterations in less than a day so she was able to confidently walk down the aisle in a completely beautiful, completely custom bridal gown. While this isn't the first time one of our amazing designers has come through with a miracle, in fact each of them has performed miracles on behalf of our customers, we are ever amazed at what they can accomplish. Thank you Janet and congratulations Tammy! And thank you for letting us share your story!

This is Tammy looking beautiful in her gown that was ordered just one week before this photo!

Friday, March 25, 2011

New from Sara Gabriel, Janet Nelson Kumar, Nicole Miller and Touch Ups

We have new arrivals from Sara Gabriel, Nicole Miller, Janet Nelson Kumar and Touch Ups! Plus, since we had Julia here to model for us, we had her model Lynn Lugo's bridal gowns since we only showed them on mannequins before. We also threw in a Suzi Chin that's perfect for the informal wedding or as a rehearsal dinner dress but now we only have one left!

First here's several of our new Sara Gabriel pieces - we have several more, too, that we just haven't photographed yet! They are all amazingly beautiful and fun!







Here's that cute little Suzy chin I mentioned! Isn't this silk dupioni number a dazzler? Just one left!

Another winner from Nicole Miller in mocha Techno Metal - we can't get enough of it!

Just one of our new pairs of Touch Ups along with another great new piece from Sara Gabriel!

Remember Champagne Cup from Janet Nelson Kumar? We finally have ours! Yay! I think I blogged about it before but now you see it on beautiful Julia. I always prefer to see them on a real person, don't you?



Again, we took the opportunity to show some designs, Lynn Lugo bridal designs to be exact, that we received earlier but on a real person this time. First up is Jaden with one of Lynn's simple but striking sashes and a feather flower from Imagine Bliss.
Lynn Lugo's Dakota is a stunner! And as with all of the bridal gowns, she comes with a crazy fun detachable flower with a broach center.


Colleen by Lynn Lugo is especially special in silk satin! Did you notice the striking new belt from Sara Gabriel?

Monday, March 21, 2011

Prom Sale!!

All in-stock prom dresses are now on sale! The quality of our selection is superb and the variety is excellent. Shop now while you still have the moist choice gowns to pick from and save 20%. Gowns are still available for special order as well and if you purchase your gown on the day of your first visit you will receive 10% off. And remember, you'll receive free hair jewelry and your date will receive free shoe rental when he rents his prom tuxedo from Premiere Couture. You'll both look amazing and your memories will be sweet!

Sunday, March 13, 2011

Sweet Jessie!!

Lea-Ann Belter designed the most fabulous little tea-length bridal gown and she has finally arrived at Premiere Couture! Meet Jessie: sweetheart neckline, fabulously draped and flattering bodice, kicky pleated skirt and peek-a-boo pink (optional of course) tulle!