Lynn Lugo Trunk Show December 10 & 11!

Our next event is going to be a winner! We are so excited to be able to share Lynn's newest designs and colors during a very special event Friday and Saturday, December 10 & 11! Not only will you be able to see a plethora of dresses, but it's just in time to take advantage of Lynn's extended Fall Promotion - save an extra $20 per dress if your order is in by December 15! You'll want to make your appointment for this special event today.

More techno metal and taffeta...sweet!

And the fabulous new designs continue to roll in! Today we received this fantastic navy techno metal dress by Nicole Miller and a tasteful, fun olive taffeta and gold lace little number (that I happen to know totally caught Julia's fancy) by Suzi Chin. Either would feel right at home at your upcoming party, banquet or charity function and both are a perfect alternative to the little black dress!

Techno Metal by Nicole Miller

Julia has such a busy schedule during the fall being a member of the UW marching band that we take advantage of the fact that she's a beautiful model whenever we can. This time we thought we'd like to show you our new techno metal dresses from Nicole Miller. They make perfect party and gala dresses plus the short silver ones make fantastic informal wedding dresses or rehearsal dinner dresses.

Black Friday

Give yourself a rest from the hustle and bustle of the mall and the superstores and visit us on Black Friday! We have fabulous party dresses that are perfect for your holiday parties, hot prom dresses and super fun costume jewelry to complete your look!

Black Friday Special: Receive free jewelry and 30% savings with every party and prom dress!!

DuBois Formalwear + Premiere Couture = Perfect Match

We're excited to announce that we are now Madison's exclusive location for DuBois Formalwear! Did you know that we've partnered with DuBois for over 13 years to help create beautiful weddings? And we're looking forward to many more! Look for fantastic promotions (for weddings and prom!)and a fresh new face to meet and exceed your formalwear needs!

DuBois is a family-run business that truly feels like family and it's DuBois that we trust to make even our own families look their very best! Rosemary's family has been wearing their tuxes for years and looking oh so handsome!
Rosemary's nephew David and his groomsmen this past June all sported beautiful tuxedos from DuBois Formalwear!

Even goofing around, Rosemary's nephew Zane and his cohorts looked fabulous in their DuBois tuxedos last year!

Niece Katharine and nephew-in-law Eli were resplendent on their wedding day three and half years ago.

Tuxedos are not just for weddings! Rosemary's son Jayson sported this handsome look for Prom 2010.

Here's Joel and Jayson dressed in DuBois tuxedos for a television commercial we shot in 2000. Aren't they just adorable? And stylish! Joel, on the left, will be our new tuxedo facilitator! How's that for a title?

Love at first sight

Laura and I both knew when we laid eyes on "Kate" by Caroline DeVillo while in New York last month that we had to have her in our store. And now you can see why. But you have to come to the store and try this gorgeous silk satin dress on to also feel why it is so irresistible.

Prom 2011 is here at Premiere!

We just couldn't wait any more so we had Alyce Designs send us the first gowns of our prom collection for 2011. We think you will absolutely love this year's colors and designs! See one that you can't live without? Order now and be certain to have exactly the look you love and we'll register your gown so that no one else from your school can purchase it here! See more on our Facebook page and "like" us for exclusive offers and a first look at everything new at Premiere Couture!

Janet Nelson Kumar's respendent new arrival

We are so thrilled to finally possess Janet Nelson Kumar's "Amber" from her Belle Fille collection! A version of one of our all-time-favorite designs, "Ambrosia", "Amber" is elegance personified in fine Italian re-embroidered lace and silk satin. The cap sleeves offer a delightful alternative to strapless necklines and the fit is impeccable! We love you, "Amber"!

Ooh-la-la-Lea-Ann!

Laura and I are both totally captivated by our newest Lea-Ann Belter arrival. Silk dupioni wrapped asymmetrically around the fabulously shaped bodice, a beautiful A-line skirt with perfectly placed pleats and flowers fashioned of silk organza and feathers; "Carmen" is truly exquisite!

Awesome Sample Sale This Sunday!

This kind of sale at Premiere Couture is genuinely special! Laura and I have carefully and thoughtfully priced each sample in the sale to truly amaze you. But there's only one chance to take advantage of it and that is this Sunday. Make your appointment today! Call 608-255-1921 or email us. See you Sunday!

New York brought new bridal designs - like right now!

Never have we so immediately received new designs that we ordered at New York market. We generally have to wait months. Not this year! We've received new designs from each of our designers with the exception of Janet Nelson Kumar and we expect our first one from her next week!

Check out the fantastic new frocks from Caroline DeVillo, Lea-Ann Belter, Robert Bullock and Nicole Miller!

Girls Night on Monroe Street - TONIGHT!!

Join us and about nineteen other businesses tonight for adult trick-or-treating - otherwise known as Girls Night on Monroe Street. Pick up a ticket ($15 which goes to the Monroe Street Fine Arts Center for a much needed piano) at Orange Tree Imports and then grab your treat bag, or swag bag if you will, and then visit any of the businesses you wish and collect your treats - free gifts, food, drinks and special offers. So much fun!

You'll definitely want to stop by Premiere Couture for some fun, free jewelry, Laura's fresh-baked chocolate chip cookies and 15% off of everything in the store!

If you prefer to start out here at Premiere Couture, just let us know, and we'll get your ticket and your swag bag and have it all ready for you! See you tonight!!

November: Football + Thanksgiving = The Blind Side

The leaves have fallen, there's a crisp chill in the air. Who can think of November without thinking about Thanksgiving and football? Laura and I have had the hardest time in the past coming up with a movie that we love that celebrates Thanksgiving, one of our favorite holidays, but fortunately with The Blind Side, our problem is solved! If you've seen this movie I'm sure that you also found this story of family, love and generosity truly inspiring.

Our gift to you this month with a dress purchase is a beautiful scarf that will help keep you warm whether you are at the big game or on your way over the river and through the woods to grandmother's house for Thanksgiving dinner.

Fantastic new gala gowns and party dresses from Nicole Miller

We have become huge fans of Nicole Miller's metal taffeta bridal designs and her signature side tucks in silk crepe du chien that we have now added her coordinating special occasion gowns as well. And as Laura instantly observed, they are hot!! The colors are rich, the fit is amazing and your look will be unforgettable if you choose one for your next special event.