Pearl by Lea-Ann Belter

We've received what may be our favorite gown for 2011. "Pearl" by Lea-Ann Belter is truly the epitome of timeless beauty, grace and elegance. Sound like anyone you know?

Save 50% on Kristan Hassan designs!

Lynn Lugo dresses and another new Nicole Miller

We've received the dozens and dozens of dresses from Lynn Lugo for this weekend's trunk show and it's impossible not to be impressed with the plethora of colors and designs! Have you made your appointment yet?

Also, a new asymmetrical neckline Nicole Miller bridal design has arrived. Can't wait to see this on a real body!

Check out our Facebook page for more photos as we continue to add to the album!

A new face at Premiere....sort of

Meet Joel. He's our new Tuxedo Facilitator! Under the tutelage of Jim DuBois and our own formalwear maven, Laura, he's currently learning everything he needs to know to make your wedding day run smoothly and look wedding album worthy! And while he's technically a new employee, he was truly created for the position as he is my (Rosemary) son! He has literally spent his entire life around weddings - starting in a baby seat right by my side at work way back in the beginning days of Premiere Couture. Now he's ready to make his mark on the masculine side of the business by ensuring that every detail of our tuxedo weddings are attended to and looked after. If you've already booked your wedding with DuBois and Premiere Couture you'll be hearing from him soon. And if you haven't, you're going to want to come in and meet him and get things for your own wedding rolling now!

Lynn Lugo Trunk Show December 10 & 11!

Our next event is going to be a winner! We are so excited to be able to share Lynn's newest designs and colors during a very special event Friday and Saturday, December 10 & 11! Not only will you be able to see a plethora of dresses, but it's just in time to take advantage of Lynn's extended Fall Promotion - save an extra $20 per dress if your order is in by December 15! You'll want to make your appointment for this special event today.

More techno metal and taffeta...sweet!

And the fabulous new designs continue to roll in! Today we received this fantastic navy techno metal dress by Nicole Miller and a tasteful, fun olive taffeta and gold lace little number (that I happen to know totally caught Julia's fancy) by Suzi Chin. Either would feel right at home at your upcoming party, banquet or charity function and both are a perfect alternative to the little black dress!

Techno Metal by Nicole Miller

Julia has such a busy schedule during the fall being a member of the UW marching band that we take advantage of the fact that she's a beautiful model whenever we can. This time we thought we'd like to show you our new techno metal dresses from Nicole Miller. They make perfect party and gala dresses plus the short silver ones make fantastic informal wedding dresses or rehearsal dinner dresses.

Black Friday

Give yourself a rest from the hustle and bustle of the mall and the superstores and visit us on Black Friday! We have fabulous party dresses that are perfect for your holiday parties, hot prom dresses and super fun costume jewelry to complete your look!

Black Friday Special: Receive free jewelry and 30% savings with every party and prom dress!!

DuBois Formalwear + Premiere Couture = Perfect Match

We're excited to announce that we are now Madison's exclusive location for DuBois Formalwear! Did you know that we've partnered with DuBois for over 13 years to help create beautiful weddings? And we're looking forward to many more! Look for fantastic promotions (for weddings and prom!)and a fresh new face to meet and exceed your formalwear needs!

DuBois is a family-run business that truly feels like family and it's DuBois that we trust to make even our own families look their very best! Rosemary's family has been wearing their tuxes for years and looking oh so handsome!
Rosemary's nephew David and his groomsmen this past June all sported beautiful tuxedos from DuBois Formalwear!

Even goofing around, Rosemary's nephew Zane and his cohorts looked fabulous in their DuBois tuxedos last year!

Niece Katharine and nephew-in-law Eli were resplendent on their wedding day three and half years ago.

Tuxedos are not just for weddings! Rosemary's son Jayson sported this handsome look for Prom 2010.

Here's Joel and Jayson dressed in DuBois tuxedos for a television commercial we shot in 2000. Aren't they just adorable? And stylish! Joel, on the left, will be our new tuxedo facilitator! How's that for a title?

Love at first sight

Laura and I both knew when we laid eyes on "Kate" by Caroline DeVillo while in New York last month that we had to have her in our store. And now you can see why. But you have to come to the store and try this gorgeous silk satin dress on to also feel why it is so irresistible.